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How Red Bull uses Airtable

70-80%

“70-80% Time Savings: Individual operations and processes have seen significant time savings”

As published on airtable.com. Captured by usedby on Oct 3, 2026.

What happened

Red Bull uses Airtable as a workflow tool across departments for media asset management, program management, facility planning and budgeting. Its integration with identity management automates seat assignments for new employees.

Summary written by usedby from the source page, in English. The figures are those of Airtable and Red Bull, not ours.

  • 1,700“Increased Adoption & Collaboration: Over 1,700 active users across multiple departments leverage Airtable, with usage growing organically through word-of-mouth.”
  • 1,738“Red Bull developed a Media Planet database, a Digital Asset Management (DAM) system, enabling 1,738 users to store, organize, and retrieve media assets such as videos and images efficiently.”

Facility Planning: Airtable's integration with Identity Management (IAM) helps automate seat assignments for new employees, notifying managers and ensuring smooth onboarding processes.

From the page. airtable.com, captured Oct 3, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 3, 2026.

  • The figure: 70-80%CheckedPrinted word for word on the page, near the name of Red Bull.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Red Bull.
  • Red Bull uses AirtableCheckedConfirmed line. Latest check across sources: Oct 3, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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