2
AI tools in use at ASOS
ASOS uses 2 AI tools: GitHub copilot (AI Code Assistants) and Miro (Project & Workspace Mgmt). 2 are confirmed by a published story, quote or press release; none is listed on the vendor's own pages.Latest check Oct 5, 2026: 2 of 2 tools checked, from 4 public sources.
- Website
- asos.com
- AI tools in use
- 2
- Latest check
- October 5, 20262 of 2 tools checked so far
Every AI tool at ASOS
2 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 GitHub copilot | AI Code Assistants | — | github.com | |
 Miro | Project & Workspace Mgmt | — | miro.com |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In ASOS's own words
Published results, each linked to its dated source. We quote, we do not score.
There's always 100 things that we want to build. With GitHub Copilot, we get to do more of them.Being able to bring everyone together to plan in Miro ultimately means that the most impactful initiatives will happen at the right time – and customers will get the functionality they want.Questions about AI at ASOS
What AI tools does ASOS use?
ASOS uses 2 AI tools: GitHub copilot and Miro. 2 are confirmed by a published story, quote or press release, and none is listed on the vendor's own pages.
How does usedby know which AI tools ASOS uses?
Each tool is linked to a public page that names ASOS: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find ASOS, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.