1
AI tool in use at Next
Next uses 1 AI tool: Sierra (Customer Service Automation). A published story, quote or press release confirms it.Latest check Oct 7, 2026: 1 of 1 tool checked, from 2 public sources.
- Industry
- Retail
- Website
- next.co.uk
- AI tools in use
- 1Median for the 53 Retail companies on usedby: 1
- Latest check
- October 7, 20261 of 1 tool checked so far
Every AI tool at Next
1 line, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Sierra | Customer Service Automation | On or before Nov 2024 | sierra.ai |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Next's own words
Published results, each linked to its dated source. We quote, we do not score.
Next compared to other Retail companies
Next uses 1 AI tool. The median among the 53 Retail companies on usedby is 1. None of its 52 peers uses fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
53 Retail companies on usedby, by number of AI tools
- 31 companies with 1 tool
- 10 companies with 2 tools
- 6 companies with 3 tools
- 2 companies with 4 tools
- 2 companies with 5 tools
- 0 companies with 6 tools
- 0 companies with 7 tools
- 2 companies with 8 tools or more
What its peers use that Next does not
Questions about AI at Next
What AI tools does Next use?
Next uses 1 AI tool: Sierra. 1 is confirmed by a published story, quote or press release, and none is listed on the vendor's own pages.
Does Next use Paradox?
usedby has not found a public page showing that Next uses Paradox. Paradox is the most used AI tool among the 53 Retail companies on usedby: 6 of them use it. See who uses Paradox.
How does Next compare to other Retail companies?
Next uses 1 AI tool. The median among the 53 Retail companies on usedby is 1, and 0 of its 52 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools Next uses?
Each tool is linked to a public page that names Next: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Next, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.