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How Secret Sales uses Statsig

ConfirmedVendor case study · Checked Nov 12, 2026
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The use case: how Secret Sales deploys Statsig

Secret Sales, a UK-based e-commerce marketplace, uses Statsig's warehouse-native experimentation, SDK-based event logging, and dynamic configs to run A/B tests and manage feature rollouts and configuration across its five European websites. Statsig data in its warehouse serves as the canonical source for product dashboards.

More reported results

Figures published in Statsig’s case study. They are not independently measured by usedby.

30 features

Secret Sales launched 30 features in 6 months

under 10 seconds

seeing changes take effect in under 10 seconds

3%

which unexpectedly led to a 3% decrease in completion rates

In the customer’s words

The warehouse native model was exactly what we were after. We wanted a system that would log metrics into our warehouse, then let us use that data for experimentation plus any other tools we need.
Stuart Allen, Head of Product, Secret Sales — Source

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More stories

Go straight to the source

Based on Statsig’s published case study. We check the public evidence; the results are reported by the vendor.

statsig.com
Last checked
Nov 12, 2026
statsig.comCaptured Statsig case study about Secret SalesOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 40 experimentsChecked

    Printed word for word on the page, near the name of Secret Sales.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Secret Sales.

  • Secret Sales uses StatsigChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Although Secret Sales initially brought in Statsig for experimentation, they rapidly started using Statsig for feature management – leveraging Statsig to manage the configuration of 5 websites across Europe.
From the page. statsig.com