The use case: how Secret Sales deploys Statsig
Secret Sales, a UK-based e-commerce marketplace, uses Statsig's warehouse-native experimentation, SDK-based event logging, and dynamic configs to run A/B tests and manage feature rollouts and configuration across its five European websites. Statsig data in its warehouse serves as the canonical source for product dashboards.
More reported results
Figures published in Statsig’s case study. They are not independently measured by usedby.
Secret Sales launched 30 features in 6 months
seeing changes take effect in under 10 seconds
which unexpectedly led to a 3% decrease in completion rates
In the customer’s words
The warehouse native model was exactly what we were after. We wanted a system that would log metrics into our warehouse, then let us use that data for experimentation plus any other tools we need.Other companies using Statsig
Customers across industries, with public evidence.
AncestryConfirmed
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BrexConfirmed
CaptionsConfirmed
CiderConfirmed
Equal AIConfirmedGo straight to the source
Based on Statsig’s published case study. We check the public evidence; the results are reported by the vendor.
statsig.com- Last checked
- Nov 12, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 40 experimentsChecked
Printed word for word on the page, near the name of Secret Sales.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Secret Sales.
- Secret Sales uses StatsigChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Although Secret Sales initially brought in Statsig for experimentation, they rapidly started using Statsig for feature management – leveraging Statsig to manage the configuration of 5 websites across Europe.
