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How Sky Bet uses Movable Ink

4.2%

“a 4.2% ROI lift and 94% fewer unsubscribes”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Sky Bet uses Movable Ink across channels to turn customer data into dynamic, tailored content for its customer engagement and campaigns.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Sky Bet, not ours.

  • 94%“94% fewer unsubscribes”

By using Movable Ink across channels, the brand turned data into dynamic, tailored experiences that save time and deliver results: a 4.2% ROI lift and 94% fewer unsubscribes.

From the page. movableink.com, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 4.2%CheckedPrinted word for word on the page, near the name of Sky Bet.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Sky Bet.
  • Sky Bet uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink25x“25x increase in revenue per send”Ballard Designs uses Movable Ink. Another customer of Movable Ink