19%
“Across 150 reps, that's translated to a 19% increase in revenue per employee”
As published on clay.com. Checked by usedby on Oct 10, 2026.
What happened
Terrapinn, a B2B events company, uses Clay to build and enrich prospect lists for its sales reps to recruit sponsors, exhibitors, and speakers. It also uses Clay to enrich its marketing database for attendee campaigns and to score event registrants who match the sponsor profile.
Summary written by usedby from the source page, in English. The figures are those of Clay and Terrapinn, not ours.
- 90%“a 90% reduction in prospect acquisition cost”
- 28%“Email open rates are up 28% on 35% more volume”
- 21.5 million“generating 21.5 million more opens year-over-year”
What took two months now takes ten minutes, and the lists are better. Across 150 reps, that's translated to a 19% increase in revenue per employee and a 90% reduction in prospect acquisition cost since using Clay.
Clay transformed how we source, enrich and act on data. Having the ability to define what really matters in an ICP and deliver high-quality lists in minutes has driven both stronger revenue outcomes and significantly lower acquisition costs for our teams.
What the story claims, and what we checked
What we compared with the page.
- The figure: 19%CheckedPrinted word for word on the page, near the name of Terrapinn.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Terrapinn.
- Terrapinn uses ClayCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
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