20%
“20% reduced lead cost”
As published on zapier.com. Captured by usedby on Oct 8, 2026.
What happened
Veo uses Zapier to automatically move leads from Facebook and Instagram lead ads and email into its CRMs (ActiveCampaign and Pipedrive) in real time. Zaps also sort leads into tailored email journeys, update lead data for the sales team, and translate non-English lead information into English.
Summary written by usedby from the source page, in English. The figures are those of Zapier and Veo, not ours.
- 7.5%“Veo increased their conversion rate from social campaigns to 7.5%”
- 50“Veo’s marketing team increased their unique email journeys to 50”
- 10“Without automation, Veo’s marketing team was only able to build and maintain 10 email journeys”
Veo increased their conversion rate from social campaigns to 7.5%, by ensuring the sales team has all the real-time info they need to jump into conversations with warm leads faster.
With automation, we’re at the point where our sales team doesn’t need to ask us [the marketing team] questions all the time about different leads because they have access to all of the information needed.
What the story claims, and what we checked
We compared the story with its live page on Oct 8, 2026.
- The figure: 20%CheckedPrinted word for word on the page, near the name of Veo.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Veo.
- Veo uses ZapierCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
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