AI in Sports & Fitness: what 27 companies use
Which AI tools the Sports & Fitness companies on usedby use, area by area, with the public page behind each line.
27
companies with a public AI tool
usedby lists 27 Sports & Fitness companies with at least one public AI tool. HubSpot is the most used: 4 of them (15%). Then come OpusClip (3) and Retool (2). They use 1.5 AI tools on average. Peloton (5 AI tools) and NBA (4 AI tools) use the most.Latest check Oct 8, 2026: 38 of 41 public lines checked. Shares are of the 27 companies on usedby, not of the whole industry: we list a company when a public page shows its AI tools.
Most used tools
Share of the 27 Sports & Fitness companies on usedby that use each tool
HubSpot is the most used AI tool among the 27 Sports & Fitness companies on usedby: 4 of them (15%) use it. OpusClip follows with 3 (11%).
Who uses what
AI tools per area at the 6 Sports & Fitness companies with the most tools on usedby. Areas are tool categories: too few lines name the team.
| Company | Engineering & Data | Legal & HR | Operations & Workflow | Sales & Growth | Support & CX | Creative & Design | Marketing & Content |
|---|---|---|---|---|---|---|---|
 Peloton | Retool, Cyera, Warp, Labelbox, and Endor Labs | 0 | 0 | 0 | 0 | 0 | 0 |
 NBA | 0 | 0 | Abacus.AI and ServiceNow | 0 | Netomi | 0 | Movable Ink |
 Golden State Warriors | SentinelOne | Vanta | FloQast | 0 | 0 | 0 | 0 |
 Orangetheory Fitness | Retool | Ironclad and Humanly | 0 | 0 | 0 | 0 | 0 |
 Strava | 0 | Ivo, Sana, and Textio | 0 | 0 | 0 | 0 | 0 |
 ClassPass | 0 | 0 | 0 | 0 | Decagon and Assembled | 0 | 0 |
Scroll sideways for more areas.
NBA has AI tools in 3 of these 7 areas. Engineering & Data holds the most tools at these companies: 7 in total.
Where AI lands
Share of the 27 Sports & Fitness companies on usedby with at least one tool in each area.
Engineering & Data is the most covered area: 6 of the 27 companies (22%). Research & Knowledge is the least covered, with 1 (4%).
Newest changes
New tools across the 27 Sports & Fitness companies on usedby, last 90 days.
How to choose AI tools in Sports & Fitness
For each of the most used categories, the tool most Sports & Fitness companies on usedby use, and the next one. Based on public use, not on our opinion.
Decagon is next, with 1.
No other tool of this category is used here yet.
Jotform is next, with 1.
27 Sports & Fitness companies on usedby
Each company links to its AI stack and the proof behind each tool.
- Peloton5 tools
- NBA4 tools
- Golden State Warriors3 tools
- Orangetheory Fitness3 tools
- Strava3 tools
- ClassPass2 tools
FC Barcelona1 tool
ATP Tour1 tool
Juventus1 tool
Memphis Grizzlies1 tool
Sportradar1 tool
UFC1 toolPolar1 tool
Chip Ganassi Racing1 tool
Commanders1 tool
Crunch Fitness1 tool
FC Porto1 tool
Gold's Gym1 tool
NHL1 tool
Phoenix Suns1 tool
Planet Fitness1 tool
Runna1 tool
Star Sports1 tool
Tampa Bay Rays1 tool
Angel City FC1 tool
Spordle1 tool
Youth on Course1 tool
Questions about AI in Sports & Fitness
What is the most used AI tool in Sports & Fitness?
HubSpot. 4 of the 27 Sports & Fitness companies on usedby use it (15%). OpusClip (3) and Retool (2) come next. See who uses HubSpot.
Which Sports & Fitness companies use the most AI tools?
On usedby: Peloton (5 AI tools), NBA (4 AI tools), and Golden State Warriors (3 AI tools).
Which Customer Service Automation tool do Sports & Fitness companies use?
Assembled, used by 1 of the 27 Sports & Fitness companies on usedby. Decagon is next, with 1.
Which Legal AI tool do Sports & Fitness companies use?
Harvey, used by 1 of the 27 Sports & Fitness companies on usedby. Ironclad is next, with 1.
How does usedby count AI use in Sports & Fitness?
Each line comes from a public page that names the company: a vendor's customer page, a published case study, a press release or a job post, saved with a dated capture and checked again on each run. usedby lists a company because such a page exists, so the shares on this page describe the Sports & Fitness companies on usedby, not the whole industry.