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What AI does NYRA use?

nyra.com

1

AI tool in use at NYRA

1 confirmed 0 observed

NYRA uses 1 AI tool: Optimove (Marketing Personalization & Ads). A published story, quote or press release confirms it.Latest check Oct 8, 2026: 1 of 1 tool checked, from 2 public sources.

Website
nyra.com
AI tools in use
1
Latest check
October 8, 20261 of 1 tool checked so far

Every AI tool at NYRA

1 line, each linked to the public page behind it. Open a row to see the dated capture.

ToolTeamFirst public proofProofSource
OptimoveMarketing Personalization & Ads—optimove.com

“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.

In NYRA's own words

Published results, each linked to its dated source. We quote, we do not score.

Before Optimove, our team was not able to increase the volume of campaigns and scale CRM marketing. Using Optimove, it was easy to develop Lifecycle based, AI-driven campaigns. We now consistently communicate with customers based on realtime and predictive behavior, targeting each player with personalized offers that are relevant to them
Jennifer Bayer, Director of Marketing, NYRA Bets, Optimove. Source, Captured Oct 8, 2026

Questions about AI at NYRA

What AI tools does NYRA use?

NYRA uses 1 AI tool: Optimove. 1 is confirmed by a published story, quote or press release, and none is listed on the vendor's own pages.

How does usedby know which AI tools NYRA uses?

Each tool is linked to a public page that names NYRA: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find NYRA, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.