10%
“10% growth in Live Customers’ Future Value”
As published on optimove.com. Captured by usedby on Oct 8, 2026.
What happened
NYRA's CRM team uses Optimove to segment players by lifecycle stage using customer attributes and predictive data, automate lifecycle-based campaigns, and run A/B tests with control groups. They also orchestrate email, real-time and Facebook campaigns and use it for reporting and analysis.
Summary written by usedby from the source page, in English. The figures are those of Optimove and NYRA, not ours.
- 54%“54% improvement in Activation rate”
- 98%“98% of campaigns are automated”
- 95%“95% of campaigns leverages A/B testing”
- 41%“Nowadays, 41% of NYRA's segments include 500 customers or less, resulting in highly relevant customer communications.”
NYRA’s Activation Rate, calculated as the migration rate from the Non Depositor lifecycle stage to the New lifecycle stage, grew by 54%.
Before Optimove, our team was not able to increase the volume of campaigns and scale CRM marketing. Using Optimove, it was easy to develop Lifecycle based, AI-driven campaigns. We now consistently communicate with customers based on realtime and predictive behavior, targeting each player with personalized offers that are relevant to them
What the story claims, and what we checked
We compared the story with its live page on Oct 8, 2026.
- The figure: 10%CheckedPrinted word for word on the page, near the name of NYRA.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of NYRA.
- NYRA uses OptimoveCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
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