The use case: how 2UP deploys Optimove
2UP, a crypto gaming startup offering online casino and sports betting, uses Optimove to run player engagement and retention marketing. A one-person CRM team runs automated welcome, onboarding, engagement and reactivation campaigns, plus email campaigns tied to live sporting events.
More reported results
Figures published in Optimove’s case study. They are not independently measured by usedby.
93.4% of all campaign sends run as part of recurring, automated series, from the new-player welcome funnel to an always-on registration bonus.
75.3% of campaign series are measured against a control group to prove incremental impact
That frees up about four hours of an eight-hour day for planning and optimization instead of manual sends.
In the customer’s words
I've worked with Customer Success Managers before, but no one was as helpful as our CSM at Optimove. The difference is that she doesn't just support us, she guides us on what we should focus on and what actions to take. That's exactly what I was expecting. It feels like a real team effort, where we're working together toward the same goals. I appreciate our partnership with Optimove.Other companies using Optimove
Customers across industries, with public evidence.
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Go straight to the source
Based on Optimove’s published case study. We check the public evidence; the results are reported by the vendor.
optimove.com- Last checked
- Oct 21, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: $23Checked
Printed word for word on the page, near the name of 2UP.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of 2UP.
- 2UP uses OptimoveChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
In its first year, 2UP went from having no marketing platform to running a largely automated, lifecycle-driven CRM program with a one-person team, returning $23 for every $1 invested.