567,077 visits
“The campaign generated 567,077 visits in only one week”
As published on optimove.com. Checked by usedby on Oct 11, 2026.
What happened
BITE embedded a Match 3 game into its Black Friday landing page, with email submission required before play, a leaderboard and prizes. The aim was to drive repeat engagement and collect emails before the sales event.
Summary written by usedby from the source page, in English. The figures are those of Optimove and BITE, not ours.
- 488,307“In total, 488,307 games were started”
- 98.9%“an impressive 98.9% of players completed the entire game from start to finish”
- 14%“The landing page achieved a 14% bounce rate”
- 51 times“each participant played the game 51 times”
The campaign generated 567,077 visits in only one week, demonstrating exceptional traffic performance during a highly competitive promotional period.
What we saw was that the engagement was huge and users kept playing it over and over again.
What the story claims, and what we checked
What we compared with the page.
- The figure: 567,077 visitsCheckedPrinted word for word on the page, near the name of BITE.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of BITE.
- The numbers in our summaryCheckedEach one is printed on the page.
- BITE uses OptimoveCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
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