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How BetJets uses Optimove

3.5x

“the Gamify path delivered a 3.5x lift in first-time deposit rate”

As published on optimove.com. Captured by usedby on Oct 8, 2026.

What happened

BetJets, a mobile-first South African sportsbook and casino, uses Optimove Gamify with Optimove Orchestrate to turn dormant non-depositors into first-time depositors. It replaced welcome bonus reminders with a no-code Plinko minigame journey, run as a stream with a control path for A/B comparison.

Summary written by usedby from the source page, in English. The figures are those of Optimove and BetJets, not ours.

Against the control campaign running simultaneously, the Gamify path delivered a 3.5x lift in first-time deposit rate. The result was confirmed using control group comparison within Optimove Reporting, providing a clean, attributable measure of the campaign's impact.

From the page. optimove.com, captured Oct 8, 2026

We saw three and a half times uplift in first-time deposits. This wasn't a long experiment. Results came fast.

Justin Sinclair Thompson, Head of Marketing, BetJets. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 3.5xCheckedPrinted word for word on the page, near the name of BetJets.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of BetJets.
  • BetJets uses OptimoveCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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