2
AI tools in use at Entain
Entain uses 2 AI tools: FloQast (Finance & Accounting AI) and Optimove (Marketing Personalization & Ads). 2 are confirmed by a published story, quote or press release; none is listed on the vendor's own pages.Latest check Oct 8, 2026: 2 of 2 tools checked, from 6 public sources.
- Website
- entaingroup.com
- AI tools in use
- 2
- Latest check
- October 8, 20262 of 2 tools checked so far
Every AI tool at Entain
2 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 FloQast | Finance & Accounting AI | On or before Apr 2025 | floqast.com | |
 Optimove | Marketing Personalization & Ads | — | optimove.com |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Entain's own words
Published results, each linked to its dated source. We quote, we do not score.
10 business daystime saved per year through process automation
Entain uses FloQast. Vendor case study, Captured Oct 7, 2026.Read the story
Entain uses Optimove. Vendor case study, Captured Oct 8, 2026.Their CSM model is a genuine CSM model, where you can ring the guys up and get through to people, and they engage with you and know their product.Optimove is forward-thinking, leading the way in applying machine learning and AI to iGaming in ways that deliver real value to clients like us.Questions about AI at Entain
What AI tools does Entain use?
Entain uses 2 AI tools: FloQast and Optimove. 2 are confirmed by a published story, quote or press release, and none is listed on the vendor's own pages.
How does usedby know which AI tools Entain uses?
Each tool is linked to a public page that names Entain: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Entain, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.