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How Entain uses Optimove

As published on optimove.com. Captured by usedby on Oct 8, 2026.

What happened

Entain centralized CRM decisioning for its global betting and gaming brands in Optimove, replacing a fragmented, acquisition-built stack. It connected audience selection with its internal bonusing systems so offers such as free bets and free spins can be executed automatically, starting with a rollout on bwin UK.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Entain, not ours.

Audience selection and offer fulfillment were connected end to end, enabling recommendations such as free bets and free spins to be executed automatically across customer-facing and internal bonusing systems.

From the page. optimove.com, captured Oct 8, 2026

Optimove is forward-thinking, leading the way in applying machine learning and AI to iGaming in ways that deliver real value to clients like us.

Simon Gatenby, Martech Transformation Director, Entain. Source, captured Oct 8, 2026

Their CSM model is a genuine CSM model, where you can ring the guys up and get through to people, and they engage with you and know their product.

Simon Gatenby, MarTech Transformation Director, Entain, Entain. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Entain.
  • Entain uses OptimoveCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

10 business days“FloQast probably saves us 10 business days a year in total just through process automation”Entain uses FloQast. Another tool at EntainS/1.04M“S/1.04M in combined incremental value across 44 real-time campaigns”Apuesta Total uses Optimove. Another customer of Optimove3.5x“the Gamify path delivered a 3.5x lift in first-time deposit rate”BetJets uses Optimove. Another customer of Optimove