4
AI tools in use at NBA
NBA uses 4 AI tools: Movable Ink (Marketing Personalization & Ads), Abacus.AI (Enterprise AI Platforms), Netomi (Customer Service Automation), and ServiceNow (IT Service Management). 1 is confirmed by a published story, quote or press release; 3 are listed on the vendor's own pages.Latest check Oct 8, 2026: 4 of 4 tools checked, from 4 public sources.
- Industry
- Sports & Fitness
- Website
- nba.com
- AI tools in use
- 4Median for the 27 Sports & Fitness companies on usedby: 1
- Latest check
- October 8, 20264 of 4 tools checked so far
Every AI tool at NBA
4 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Movable Ink | Marketing Personalization & Ads | On or before Oct 2024 | movableink.com | |
 Abacus.AI | Enterprise AI Platforms | — | abacus.ai | |
 Netomi | Customer Service Automation | — | netomi.com | |
 ServiceNow | IT Service Management | — | servicenow.com |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
NBA compared to other Sports & Fitness companies
NBA uses 4 AI tools. The median among the 27 Sports & Fitness companies on usedby is 1. 25 of its 26 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
27 Sports & Fitness companies on usedby, by number of AI tools
- 21 companies with 1 tool
- 1 company with 2 tools
- 3 companies with 3 tools
- 1 company with 4 tools
- 1 company with 5 tools
What its peers use that NBA does not
Questions about AI at NBA
What AI tools does NBA use?
NBA uses 4 AI tools: Movable Ink, Abacus.AI, Netomi, and ServiceNow. 1 is confirmed by a published story, quote or press release, and 3 are listed on the vendor's own pages.
Does NBA use HubSpot?
usedby has not found a public page showing that NBA uses HubSpot. HubSpot is the most used AI tool among the 27 Sports & Fitness companies on usedby: 4 of them use it. See who uses HubSpot.
How does NBA compare to other Sports & Fitness companies?
NBA uses 4 AI tools. The median among the 27 Sports & Fitness companies on usedby is 1, and 25 of its 26 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools NBA uses?
Each tool is linked to a public page that names NBA: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find NBA, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.