The use case: how NBA deploys Movable Ink
The NBA's marketing team uses Movable Ink to personalize emails and other channels for fans, including badge-status banners, gamified All-Star voting modules, dynamic GIFs for doubleheaders, and real-time team banners fed by an internal API.
More reported results
Figures published in Movable Ink’s case study. They are not independently measured by usedby.
Result: 63% conversion rate across channels
Other AI tools used by NBA
Other public relationships recorded on usedby.
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Movable Ink users in Sports & Fitness
Companies in the same sector, with public evidence.
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Go straight to the source
Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 42%Checked
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- The passage quoted aboveChecked
Copied word for word from the page, near the name of NBA.
- NBA uses Movable InkChecked
Confirmed line.
- The result itselfNot checked
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The NBA used a best-in-class combo of image personalization, data visualization, countdown timers, and “Share to Twitter” modules to incentivize increased voting to determine the starters of the NBA All-Star Game.