Who uses ServiceNow?
AI platform for enterprise workflows across IT, customer service, employee service and other departments servicenow.com
33
companies use ServiceNow
33 companies use ServiceNow. 9% are in IT Services & System Integration. Confirmed or observed customers include Visa, Accenture, and Adobe. 16 of them are confirmed by a published case study, quote or press release.Latest check Oct 8, 2026: 27 of 33 companies checked, from 17 public sources.
- Category
- IT Service Management
- Customers by proof
- 16 confirmed, 13 observed, 4 signals
- Top industry
- IT Services & System Integration, 9% of customers
- Most similar
- incident.io, 1 shared customer
- Website
- servicenow.com
What ServiceNow does
ServiceNow is an enterprise AI platform that runs workflows across IT, customer service, employee service, security and app development. Its AI agents and the ServiceNow Otto assistant act on company data across systems, and AI Control Tower governs the AI in use.
Written by usedby from servicenow.com.
Main features
Common uses
33 companies use ServiceNow
Every company below links to the public page that shows it uses ServiceNow. Open a row to see the dated capture.
Customers over time: appears once we have six months of archived captures.
| Company | Industry | First public proof | Proof |
|---|---|---|---|
 Visa | Fintech & Payments | — | |
 Accenture | IT Services & System Integration | — | |
 Adobe | Marketing Tech | — | |
 AstraZeneca | Biotech & Pharma | — | |
 Booking.com | Travel & Hospitality | — | |
 FedEx | Logistics & Supply Chain | — | |
 Stellantis | Automotive Manufacturing | — | |
 NBA | Sports & Fitness | — | |
 Siemens | Manufacturing | — | |
 Uber | Mobility & Ride-hailing | — |
Is ServiceNow right for your company?
See what companies in your industry use, from the companies we track. Pick your industry.
Of the 69 IT Services & System Integration companies on usedby, 3 are listed as ServiceNow customers. None uses only another IT Service Management tool.
- ServiceNow only, 4%
- ServiceNow and another tool in IT Service Management, 0%
- Another tool in IT Service Management only, 0%
- No IT Service Management tool we can see, 96%
These are companies usedby tracks because a public page names them, often ServiceNow's own customer page. It is not a market share. A company counts once, whatever the number of tools it uses.
What customers report
Results as published by ServiceNow and its customers. Each one links to its dated source. We quote, we do not score.
5 millionworkflows run per month on the ServiceNow AI
FedExVendor case studyCaptured Oct 4, 2026Before you buy ServiceNow
What ServiceNow publishes on the points buyers check first, each with its source and check date.
Questions to ask in your demo
- Which of your customers look like us, by industry and size?
- What does a pilot cost, and what decides the move to a full contract?
- Where is our data stored, who can access it, and is it used to train models?
- How does ServiceNow work with the tools we already use?
ServiceNow alternatives
Tools compared with ServiceNow most often, with the customers they share.
| Tool | Customers | Shared with ServiceNow | Compare |
|---|---|---|---|
 incident.io48 customers, 1 shared | 48 | 1 | ServiceNow vs incident.io |
 Serval26 customers, 0 shared | 26 | 0 | ServiceNow vs Serval |
 BigPanda19 customers, 0 shared | 19 | 0 | ServiceNow vs BigPanda |
 Atomicwork14 customers, 0 shared | 14 | 0 | ServiceNow vs Atomicwork |
Questions about ServiceNow
Who uses ServiceNow?
33 companies use ServiceNow, including Visa, Accenture, and Adobe.
Which industries use ServiceNow?
The industries with the most ServiceNow customers are IT Services & System Integration (3), Automotive Manufacturing (2), and Consumer Goods (2).
What are the alternatives to ServiceNow?
The tools compared with ServiceNow most often are incident.io (48 customers, 1 shared), Serval (26 customers, 0 shared), BigPanda (19 customers, 0 shared), and Atomicwork (14 customers, 0 shared). See all ServiceNow alternatives.
How does usedby know who uses ServiceNow?
Each company is linked to a public page that names it: ServiceNow's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.
What do confirmed, observed and signal mean?
Confirmed (16): a case study, a named quote or a press release. Observed (13): ServiceNow shows the company on its own pages, for example a logo wall. Signal (4): a job post shows the company’s employees use ServiceNow, the weakest proof. Every level counts as a customer, and each line shows its level.
How current is this list?
The most recent check was on October 8, 2026, and 27 of 33 companies on this list have been checked so far. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.
Changes and sources
New customers
We have not started tracking changes for this tool yet.