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Serval vs ServiceNow: who uses which

Customers, public proof and the companies that use both.

On usedby, 26 companies use Serval and 33 use ServiceNow. No company is listed with both yet.Latest check Oct 8, 2026: 53 of 59 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Serval, ServiceNow, or both

Every company with a public proof for at least one of the two tools.

26

use only Serval

0

companies use both

33

use only ServiceNow

26 companies use only Serval, 33 use only ServiceNow and 0 use both, out of the 59 companies on usedby that use at least one of them.

26customers
7 confirmed 19 observed

Where it lands

DevTools & Infrastructure4
Artificial Intelligence3
Fintech & Payments2

Newest customers

No new customer since tracking started on October 7, 2026.

ServiceNow

Open ServiceNow
33customers
16 confirmed 13 observed 4 signals

Where it lands

IT Services & System Integration3
Automotive Manufacturing2
Consumer Goods2

Newest customers

We have not started tracking changes for ServiceNow yet.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Serval and ServiceNow.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

ServalServiceNow
Customersusedby, latest check Oct 8, 2026Serval: 26 (7 confirmed, 19 observed)ServiceNow: 33 (16 confirmed, 13 observed, 4 job-post signals)
CategoryusedbyServal: IT Service ManagementServiceNow: IT Service Management
SecurityServal: SOC 2 Type II, ISO 27001, ISO 42001, HIPAAtrust.serval.com, checked Oct 7, 2026Not checked yet
WebsiteServal: serval.comServiceNow: servicenow.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Serval

Mercor has onboarded 4,000+ contractors with this automation.

Mercor

Vendor case study, serval.com, captured Oct 7, 2026

Read the story

Serval now automates 95% of Together AI's just-in-time access requests

Together.ai

Vendor case study, serval.com, captured Oct 7, 2026

Read the story

ServiceNow

FedEx now runs 5 million workflows every month on the ServiceNow AI Platform

FedEx

Vendor case study, servicenow.com, captured Oct 4, 2026

Read the story

Questions about Serval and ServiceNow

Which is used more, Serval or ServiceNow?

ServiceNow has more customers on usedby: 33 against 26 for Serval.

Do companies use both Serval and ServiceNow?

usedby has not found a company with a confirmed or observed line on both Serval and ServiceNow yet.

Who uses Serval?

26 companies on usedby, each with the public page that shows it. See who uses Serval.

Who uses ServiceNow?

33 companies on usedby, each with the public page that shows it. See who uses ServiceNow.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.