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Who uses Serval?

AI agents that automate IT help desk, access requests and employee on/offboarding serval.com

26

companies use Serval

7 confirmed 19 observed

26 companies use Serval. 15% are in DevTools & Infrastructure. Confirmed or observed customers include Github, WPP, and perplexity. 7 of them are confirmed by a published case study, quote or press release.Latest check Oct 7, 2026: 26 of 26 companies checked, from 9 public sources.

Customers by proof
7 confirmed, 19 observed
Top industry
DevTools & Infrastructure, 15% of customers
Security
SOC 2 Type II, ISO 27001, ISO 42001, HIPAASource: trust.serval.com, checked Oct 7, 2026
Most similar
incident.io, 5 shared customers
Website
serval.com

What Serval does

Serval is an AI service management platform for mid-size and large companies, covering IT first and also HR, security, legal and finance requests. An admin agent builds code-based workflows from natural-language descriptions, and a help desk agent resolves employee requests using those published tools.

Written by usedby from serval.com.

Main features

  • Help desk agent for employee requests
  • Workflow builder from natural language
  • Automated onboarding, offboarding and transfers
  • Just-in-time privileged access
  • Password and MFA resets
  • SaaS license optimization

Common uses

  • IT ticket deflection
  • Access requests and user access reviews
  • Employee onboarding and offboarding
  • HR policy and benefits questions

Works with

  • Okta
  • AWS
  • ServiceNow
  • Azure
  • Jira
  • Slack
  • GitHub

26 companies use Serval

Every company below links to the public page that shows it uses Serval. Open a row to see the dated capture.

Customers over time: appears once we have six months of archived captures.

CompanyIndustryFirst public proofProof
GithubDevTools & Infrastructure—
WPPAgency & Studio—
perplexityArtificial Intelligence—
RampFintech & Payments—
BrexFintech & Payments—
GitLabDevTools & Infrastructure—
Live NationStreaming & Content—
NotionDevTools & Infrastructure—
VercelDevTools & Infrastructure—
CriblData & Analytics—
Showing 10 of 26.

By industry

15% of Serval's customers are in DevTools & Infrastructure.

DevTools & Infrastructure4
Artificial Intelligence3
Fintech & Payments2
Travel & Hospitality2
Agency & Studio1
Other14

Is Serval right for your company?

See what companies in your industry use, from the companies we track. Pick your industry.

Of the 126 DevTools & Infrastructure companies on usedby, 4 are listed as Serval customers. 4 use only another IT Service Management tool.

  • Serval only, 2%
  • Serval and another tool in IT Service Management, 1%
  • Another tool in IT Service Management only, 3%
  • No IT Service Management tool we can see, 94%
Including Github, GitLab, Notion, Vercel.

These are companies usedby tracks because a public page names them, often Serval's own customer page. It is not a market share. A company counts once, whatever the number of tools it uses.

What customers report

Results as published by Serval and its customers. Each one links to its dated source. We quote, we do not score.

300+workflows built

Abridge
Vendor case studyCaptured Oct 7, 2026

20 minTime to build an automation that took consultants

Cribl
Vendor case studyCaptured Oct 7, 2026

>4000contractors onboarded

Mercor
Vendor case studyCaptured Oct 7, 2026

95%of just-in-time access requests automated

Together.ai
Vendor case studyCaptured Oct 7, 2026
I’d credit Serval with helping us get to where we are today. Not just clearing our two-month ticket backlog, but giving us the capacity to build our engineering function so quickly and really push the boundaries of what we can do at scale.
John Henry Boes, Head of IT & Automation, Abridge. Source, Captured Oct 7, 2026
Companies build automations and never account for the cost to maintain them. With Serval, we can help someone build something, give them ownership, and it doesn't take up IT resources anymore.
PJ Barry, Director, IT Support and Engineering, Cribl. Source, Captured Oct 7, 2026

Before you buy Serval

What Serval publishes on the points buyers check first, each with its source and check date.

SecuritySOC 2 Type II, ISO 27001, ISO 42001, HIPAAtrust.serval.com, checked Oct 7, 2026
Data processing termsA data processing agreement is available.serval.com, checked Oct 7, 2026

Questions to ask in your demo

  1. Which of your customers look like us, by industry and size?
  2. What does a pilot cost, and what decides the move to a full contract?
  3. Where is our data stored, who can access it, and is it used to train models?
  4. How does Serval work with the tools we already use?

Serval alternatives

Tools compared with Serval most often, with the customers they share.

ToolCustomersShared with ServalCompare
incident.io48 customers, 5 shared485Serval vs incident.io
ServiceNow33 customers, 0 shared330Serval vs ServiceNow
BigPanda19 customers, 0 shared190Serval vs BigPanda

Questions about Serval

Who uses Serval?

26 companies use Serval, including Github, WPP, and perplexity.

Which industries use Serval?

The industries with the most Serval customers are DevTools & Infrastructure (4), Artificial Intelligence (3), and Fintech & Payments (2).

What are the alternatives to Serval?

The tools compared with Serval most often are incident.io (48 customers, 5 shared), ServiceNow (33 customers, 0 shared), and BigPanda (19 customers, 0 shared). See all Serval alternatives.

How does usedby know who uses Serval?

Each company is linked to a public page that names it: Serval's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.

What do confirmed, observed and signal mean?

Confirmed (7): a case study, a named quote or a press release. Observed (19): Serval shows the company on its own pages, for example a logo wall. Signal (0): a job post shows the company’s employees use Serval, the weakest proof. Every level counts as a customer, and each line shows its level.

How current is this list?

The most recent check was on October 7, 2026, and 26 of 26 companies on this list have been checked so far. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.

Changes and sources

New customers

No new customer yet. Tracking of Serval started on October 7, 2026. New customers appear after two complete checks of its pages.

Where this data comes from

Captured page serval.comCaptured Oct 7, 2026
Captured page serval.com/customers/perplexityCaptured Oct 7, 2026
Captured page serval.com/customers/seatgeekCaptured Oct 7, 2026
8 case studies, quotes and press releasesLatest capture Oct 7, 2026