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Who uses Notion?

Connected workspace for docs, wikis, and projects notion.so

101

companies use Notion

16 confirmed 78 observed 7 signals

101 companies use Notion. 15% are in Fintech & Payments. Confirmed or observed customers include OpenAI, Toyota, and L'Oréal. 16 of them are confirmed by a published case study, quote or press release.Latest check Oct 8, 2026: 34 of 101 companies checked, from 14 public sources.

Customers by proof
16 confirmed, 78 observed, 7 signals
Top industry
Fintech & Payments, 15% of customers
Pricing
Free: $0 per member / month; Plus: $10 per member / month; Business: $20 per member / month; Enterprise: contact salesSource: notion.com, checked Oct 4, 2026
Most similar
Miro, 1 shared customer
Website
notion.so

What Notion does

Notion is an all-in-one workspace that combines notes, docs, wikis, and project management. Notion AI adds intelligent writing assistance, summarization, and Q&A capabilities across your workspace.

Written by usedby from notion.so.

Main features

  • Docs & wikis
  • Databases
  • Project management
  • Notion AI assistant
  • Templates
  • Team collaboration

Common uses

  • Documentation
  • Knowledge management
  • Project tracking
  • Meeting notes
  • Company wiki
  • Personal productivity

What customers use it for

Teams named on 8 customer lines

Engineering2
Finance2
HR1
IT1
Operations1

101 companies use Notion

Every company below links to the public page that shows it uses Notion. Open a row to see the dated capture.

CompanyIndustryFirst public proofProof
OpenAIArtificial IntelligenceOn or before Apr 2025
ToyotaAutomotive ManufacturingOn or before Oct 2024
L'OréalBeauty & CosmeticsOn or before Apr 2026
NvidiaArtificial IntelligenceOn or before Jul 2025
AdobeMarketing TechOn or before Nov 2024
FedExLogistics & Supply Chain—
RedditMedia & Publishing—
TimeMedia & Publishing—
VolvoAutomotive ManufacturingOn or before Jul 2025
FigmaDevTools & InfrastructureOn or before Oct 2024
Showing 10 of 101.

By industry

15% of Notion's customers are in Fintech & Payments.

Fintech & Payments15
Marketing Tech8
Artificial Intelligence7
DevTools & Infrastructure7
EdTech & E-learning6
Other58

Is Notion right for your company?

See what companies in your industry use, from the companies we track. Pick your industry.

Of the 131 Fintech & Payments companies on usedby, 14 are listed as Notion customers. 6 use only another Project & Workspace Mgmt tool.

  • Notion only, 11%
  • Notion and another tool in Project & Workspace Mgmt, 0%
  • Another tool in Project & Workspace Mgmt only, 4%
  • No Project & Workspace Mgmt tool we can see, 85%

These are companies usedby tracks because a public page names them, often Notion's own customer page. It is not a market share. A company counts once, whatever the number of tools it uses.

What customers report

Results as published by Notion and its customers. Each one links to its dated source. We quote, we do not score.

No published results yetWe have not captured a customer story of Notion with a result we can quote.

Before you buy Notion

What Notion publishes on the points buyers check first, each with its source and check date.

Data processing termsA data processing agreement is available.notion.com, checked Oct 4, 2026
Free trialFree trial or free plan available.notion.com, checked Oct 4, 2026
IntegrationsSlack, Google Drive, GitHub, Jira, Linear, Figma, Datadog, Splunk, Microsoft Entra ID, Outlook, Google Calendarnotion.com, checked Oct 4, 2026
PricingFree: $0 per member / month; Plus: $10 per member / month; Business: $20 per member / month; Enterprise: contact salesnotion.com, checked Oct 4, 2026

Questions to ask in your demo

  1. Which of your customers look like us, by industry and size?
  2. What does a pilot cost, and what decides the move to a full contract?
  3. Where is our data stored, who can access it, and is it used to train models?
  4. How does Notion work with the tools we already use?

Notion alternatives

Tools compared with Notion most often, with the customers they share.

ToolCustomersShared with NotionCompare
Miro37 customers, 1 shared371Notion vs Miro
ClickUp28 customers, 2 shared282Notion vs ClickUp
Airtable27 customers, 2 shared272Notion vs Airtable
Coda21 customers, 1 shared211Notion vs Coda

Questions about Notion

Who uses Notion?

101 companies use Notion, including OpenAI, Toyota, and L'Oréal.

Which industries use Notion?

The industries with the most Notion customers are Fintech & Payments (15), Marketing Tech (8), and Artificial Intelligence (7).

What are the alternatives to Notion?

The tools compared with Notion most often are Miro (37 customers, 1 shared), ClickUp (28 customers, 2 shared), Airtable (27 customers, 2 shared), and Coda (21 customers, 1 shared). See all Notion alternatives.

How does usedby know who uses Notion?

Each company is linked to a public page that names it: Notion's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.

What do confirmed, observed and signal mean?

Confirmed (16): a case study, a named quote or a press release. Observed (78): Notion shows the company on its own pages, for example a logo wall. Signal (7): a job post shows the company’s employees use Notion, the weakest proof. Every level counts as a customer, and each line shows its level.

How current is this list?

The most recent check was on October 8, 2026, and 34 of 101 companies on this list have been checked so far. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.

Changes and sources

New customers

No new customer yet. Tracking of Notion started on October 2, 2026. New customers appear after two complete checks of its pages.

Where this data comes from

Customer page notion.com/customersCaptured Oct 2, 2026
3 case studies, quotes and press releasesLatest capture Oct 2, 2026
7 customers proven only by job postsWeakest proof, marked Signal in the list