The use case: how Club Car deploys ServiceNow
Club Car replaced a customized legacy CRM and several disconnected quoting and configuration tools with a single ServiceNow Configure Price Quote engine. It powers online consumer configuration on its website, dealer and partner quoting, and internal sales, with leads flowing through to proposals and orders.
More reported results
Figures published in ServiceNow’s case study. They are not independently measured by usedby.
those leads are converting at approximately 17%, a full-year 2025 average that reflects real buying behavior, not top-of-funnel traffic.
The online configurator on clubcar.com now generates roughly 2,000 qualified leads per month
In the customer’s words
It really did a great job of addressing the things that make us different, while providing a smooth experience that is easy to work with, easy to implement, easy to support. It pretty much checked all the boxes.ServiceNow users in Automotive Manufacturing
Companies in the same sector, with public evidence.
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Based on ServiceNow’s published case study. We check the public evidence; the results are reported by the vendor.
servicenow.com- Last checked
- Nov 11, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 5xChecked
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- The passage quoted aboveChecked
Copied word for word from the page, near the name of Club Car.
- Club Car uses ServiceNowChecked
Confirmed line.
- The result itselfNot checked
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Dealers can pull up a prior order, make adjustments, and submit—a process that now runs roughly five times faster than the old manual workflow. Dealer satisfaction scores have improved materially since launch.