AI in Streaming & Content: what 37 companies use
Which AI tools the Streaming & Content companies on usedby use, area by area, with the public page behind each line.
37
companies with a public AI tool
usedby lists 37 Streaming & Content companies with at least one public AI tool. Qloo is the most used: 5 of them (14%). Then come Runway (4) and Feedhive (3). They use 3.6 AI tools on average. Spotify (21 AI tools) and Netflix (17 AI tools) use the most.Latest check Oct 8, 2026: 114 of 135 public lines checked. Shares are of the 37 companies on usedby, not of the whole industry: we list a company when a public page shows its AI tools.
Who uses what
AI tools per area at the 8 Streaming & Content companies with the most tools on usedby. Areas are tool categories: too few lines name the team.
| Company | Engineering & Data | Operations & Workflow | Creative & Design | Meeting & Voice | Support & CX | Marketing & Content | Legal & HR |
|---|---|---|---|---|---|---|---|
 Spotify | Hightouch, Snyk, GitHub copilot, LiveKit, Arize AI, Vespa, and ChatGPT | ClickUp, Shortwave, Reclaim, Omnea, and Miro | Descript and Figma | Stilla and Wondercraft | 0 | HyperWrite | Gloat, Sana, and Textio |
 Netflix | Comet Opik, LanceDB, and Jotform | Airtable, incident.io, and Superhuman | invideo, Descript, Figma, VEED, Ideogram, and Photoroom | Murf and Resemble | Gupshup | Qloo and HyperWrite | 0 |
 Paramount | Bubble, Cyera, and Scale AI | BigPanda | Runway and Colossyan | Resemble | Netomi | Qloo | 0 |
 Match Group | ChatGPT, Mixpanel, Cursor, OpenAI API, Databricks, and Claude | Auditoria.AI and Notion | Figma | 0 | 0 | Qloo | 0 |
 YouTube | 0 | Akira | 0 | Fireflies | Yuma and Resolve | Feedhive | 0 |
 Sky | 0 | 0 | Synthesia | tl;dv | Live Person, Ada, and Cognigy | 0 | 0 |
 Live Nation | Retool and Chroma | Serval | 0 | 0 | 0 | DeepL and Qloo | 0 |
 Shutterstock | Labelbox | Workato | Runway | 0 | Intercom | 0 | Fetcher |
Scroll sideways for more areas.
Spotify has AI tools in 6 of these 7 areas. Engineering & Data holds the most tools at these companies: 22 in total.
Where AI lands
Share of the 37 Streaming & Content companies on usedby with at least one tool in each area.
Engineering & Data is the most covered area: 17 of the 37 companies (46%). Research & Knowledge is the least covered, with 1 (3%).
Newest changes
New tools across the 37 Streaming & Content companies on usedby, last 90 days.
How to choose AI tools in Streaming & Content
For each of the most used categories, the tool most Streaming & Content companies on usedby use, and the next one. Based on public use, not on our opinion.
Zendesk AI is next, with 2.
Descript is next, with 2.
ElevenLabs is next, with 2.
No other tool of this category is used here yet.
37 Streaming & Content companies on usedby
Each company links to its AI stack and the proof behind each tool.
- Spotify21 tools
- Netflix17 tools
- Paramount10 tools
- Match Group10 tools
- YouTube5 tools
- Sky5 tools
- Live Nation5 tools
- Shutterstock5 tools
Musixmatch5 tools
SoundCloud5 tools
TikTok4 toolsDish4 tools
Roku3 tools
Vimeo3 tools
Frame.io3 tools
Descript3 tools
SiriusXM3 tools
Disney2 tools
Ticketmaster2 tools
Twitch2 tools
Dailymotion2 tools
Lionsgate1 tool
Sky Italia1 tool
VSCO1 tool
BritBox1 tool
Dhar Mann Studios1 tool
FloSports1 tool
iHeartRadio1 tool
Plex1 tool
Rakuten TV1 tool
Questions about AI in Streaming & Content
What is the most used AI tool in Streaming & Content?
Qloo. 5 of the 37 Streaming & Content companies on usedby use it (14%). Runway (4) and Feedhive (3) come next. See who uses Qloo.
Which Streaming & Content companies use the most AI tools?
On usedby: Spotify (21 AI tools), Netflix (17 AI tools), and Paramount (10 AI tools).
Which Customer Service Automation tool do Streaming & Content companies use?
Intercom, used by 2 of the 37 Streaming & Content companies on usedby. Zendesk AI is next, with 2.
Which Video Generation & Editing tool do Streaming & Content companies use?
Runway, used by 4 of the 37 Streaming & Content companies on usedby. Descript is next, with 2.
How does usedby count AI use in Streaming & Content?
Each line comes from a public page that names the company: a vendor's customer page, a published case study, a press release or a job post, saved with a dated capture and checked again on each run. usedby lists a company because such a page exists, so the shares on this page describe the Streaming & Content companies on usedby, not the whole industry.