Who uses Gupshup?
Conversational AI agents for marketing, sales and support on WhatsApp, RCS, Instagram, SMS and voice. gupshup.ai
34
companies use Gupshup
34 companies use Gupshup. 3% are in Banking & Mortgages. Confirmed or observed customers include Unilever, HSBC, and Netflix. 28 of them are confirmed by a published case study, quote or press release.Latest check Oct 8, 2026: 34 of 34 companies checked, from 30 public sources.
- Category
- Chatbots & Live Chat
- Customers by proof
- 28 confirmed, 6 observed
- Top industry
- Banking & Mortgages, 3% of customers
- Most similar
- Live Person, 1 shared customer
- Website
- gupshup.ai
What Gupshup does
Gupshup's Conversation Cloud lets enterprises deploy AI agents that handle sales, marketing and support conversations on messaging channels such as WhatsApp, RCS, Instagram and SMS. It includes a proprietary ACE LLM, an agent assist copilot for human teams and AI campaign orchestration. The company reports 50,000+ business customers and 120 billion conversations a year.
Written by usedby from gupshup.ai.
Main features
Common uses
Works with
34 companies use Gupshup
Every company below links to the public page that shows it uses Gupshup. Open a row to see the dated capture.
Customers over time: appears once we have six months of archived captures.
| Company | Industry | Proof |
|---|---|---|
 Unilever | Consumer Goods | |
 HSBC | Banking & Mortgages | |
 Netflix | Streaming & Content | |
 Schneider Electric | Energy, Utilities & Cleantech | |
 Flipkart | E-commerce & D2C | |
 AkzoNobel | Manufacturing | |
 6thStreet | — | |
 AECC Global | — | |
 Arha Media | — | |
 Axis Bank | — |
Is Gupshup right for your company?
See what companies in your industry use, from the companies we track. Pick your industry.
Of the 94 Banking & Mortgages companies on usedby, 1 is listed as Gupshup customers. 7 use only another Chatbots & Live Chat tool.
- Gupshup only, 0%
- Gupshup and another tool in Chatbots & Live Chat, 1%
- Another tool in Chatbots & Live Chat only, 7%
- No Chatbots & Live Chat tool we can see, 92%
These are companies usedby tracks because a public page names them, often Gupshup's own customer page. It is not a market share. A company counts once, whatever the number of tools it uses.
What customers report
Results as published by Gupshup and its customers. Each one links to its dated source. We quote, we do not score.
10Xincrease in ROI over email, in-app push
IndusInd BankVendor case studyPublished Mar 26, 2023
20XAnnualized ROI
NoBrokerVendor case studyPublished Mar 26, 202320 millioncustomer queries processed
Axis BankVendor case studyPublished Mar 26, 2023
43+global markets enabled
Standard CharteredVendor case studyPublished Apr 3, 2023
700+hours per month of automated conversations
OlaVendor case studyPublished Apr 12, 2023
50%share of merchandise orders attributable to WhatsApp over one season
Rajasthan RoyalsVendor case studyPublished Mar 7, 202385%share of campaign engagement handled by the Virtual Advisor without human agents
AkzoNobelVendor case studyPublished Mar 14, 2023
700+hours per month of automated conversations
Khan AcademyVendor case studyPublished May 7, 2023
40%Business from repeat orders
Wow! MomoVendor case studyPublished Nov 30, 2023
60%Feedback collection ratio after implementing the feedback bot
Housing.comVendor case studyPublished Jul 15, 2024
8%Conversion rate
Cars24Vendor case studyPublished May 28, 2024
Read the story
OYOVendor case studyPublished May 1, 2023Fans are excited by the interactive experiences we can offer in WhatsApp, driving a threefold increase in engagement compared to text messages and a sevenfold increase over email.Through Gupshup, we were able to see data and insights which we would have never seen otherwise.Before you buy Gupshup
What Gupshup publishes on the points buyers check first, each with its source and check date.
| Integrations | Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, Braze | gupshup.ai, checked Oct 8, 2026 |
|---|
Questions to ask in your demo
- Which of your customers look like us, by industry and size?
- What does a pilot cost, and what decides the move to a full contract?
- Where is our data stored, who can access it, and is it used to train models?
- How does Gupshup work with the tools we already use?
Gupshup alternatives
Tools compared with Gupshup most often, with the customers they share.
| Tool | Customers | Shared with Gupshup | Compare |
|---|---|---|---|
 Live Person41 customers, 1 shared | 41 | 1 | Gupshup vs Live Person |
 Tidio46 customers, 0 shared | 46 | 0 | Gupshup vs Tidio |
 Blip28 customers, 0 shared | 28 | 0 | Gupshup vs Blip |
 Yellow.ai27 customers, 0 shared | 27 | 0 | Gupshup vs Yellow.ai |
 Rasa17 customers, 0 shared | 17 | 0 | Gupshup vs Rasa |
Questions about Gupshup
Who uses Gupshup?
34 companies use Gupshup, including Unilever, HSBC, and Netflix.
Which industries use Gupshup?
The industries with the most Gupshup customers are Banking & Mortgages (1), Consumer Goods (1), and E-commerce & D2C (1).
What are the alternatives to Gupshup?
The tools compared with Gupshup most often are Live Person (41 customers, 1 shared), Tidio (46 customers, 0 shared), Blip (28 customers, 0 shared), and Yellow.ai (27 customers, 0 shared). See all Gupshup alternatives.
How does usedby know who uses Gupshup?
Each company is linked to a public page that names it: Gupshup's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.
What do confirmed, observed and signal mean?
Confirmed (28): a case study, a named quote or a press release. Observed (6): Gupshup shows the company on its own pages, for example a logo wall. Signal (0): a job post shows the company’s employees use Gupshup, the weakest proof. Every level counts as a customer, and each line shows its level.
How current is this list?
The most recent check was on October 8, 2026, and 34 of 34 companies on this list have been checked so far. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.
Changes and sources
New customers
No new customer yet. Tracking of Gupshup started on October 8, 2026. New customers appear after two complete checks of its pages.