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How Wow! Momo uses Gupshup

55%

“55% of all orders now placed directly through WhatsApp and physical outlets”

As published on gupshup.ai, November 2023. Captured by usedby on Oct 8, 2026.

What happened

Wow! Momo uses Gupshup to run end-to-end food ordering on WhatsApp, covering menu discovery, ordering, payment and delivery tracking without an app download. It also uses WhatsApp for location-based marketing campaigns with coupon codes, digital invoices and personalized offers to build a first-party customer database.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Wow! Momo, not ours.

  • 40%“The platform achieved an impressive 40% repeat order rate, demonstrating strong customer loyalty.”
  • 2.9 million“The company built a substantial database of 2.9 million opted-in WhatsApp users, enabling direct marketing and personalized engagement.”

Wow! Momo’s WhatsApp commerce strategy delivered exceptional results, with 55% of all orders now placed directly through WhatsApp and physical outlets, significantly reducing aggregator dependency.

From the page. gupshup.ai, captured Oct 8, 2026

We recognize that switching between apps to place an order and track delivery leads to a sub-par experience and drop offs. To solve this problem and strengthen our messaging-first approach to ordering, Wow! Momo partnered with Gupshup to introduce WhatsApp commerce.

Pankaj Arora, National Head of CRM & Martech, Wow! Momo. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 55%CheckedPrinted word for word on the page, near the name of Wow! Momo.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Wow! Momo.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Wow! Momo uses GupshupCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20X+“WhatsApp delivered an overall ROAS of 20X+ across campaigns”Homecentre uses Gupshup. Another customer of Gupshup~8–15X“~8–15X Campaign ROI across brands”Azadea uses Gupshup. Another customer of Gupshup3.78%“3.78% reduction in support costs”Dot & Key uses Gupshup. Another customer of Gupshup