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How Azadea uses Gupshup

~8–15X

“~8–15X Campaign ROI across brands”

As published on gupshup.ai, January 2026. Captured by usedby on Oct 8, 2026.

What happened

Azadea uses Gupshup Conversation Cloud to run WhatsApp marketing campaigns across its portfolio of retail brands, each with its own WhatsApp number, from one platform. It integrates with marketing automation and customer support tools and provides brand-level analytics and ROI tracking.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Azadea, not ours.

  • ~40%“~40% Increase in click-through rates for WhatsApp vs. SMS”
  • ~30%“~30% Higher read rates on WhatsApp vs. SMS”

By leveraging Gupshup Conversation Cloud and WhatsApp, Azadea successfully unified marketing operations across 25+ brands, delivered contextual campaigns at scale, and achieved results that championed WhatsApp as their highest-performing marketing channel.

From the page. gupshup.ai, captured Oct 8, 2026

Scaling WhatsApp across a portfolio as diverse as Azadea’s required more than adding a new channel — it required a unified, measurable growth platform.

Abhishek Tiwari, CRM and Analytics Manager, Azadea. Source, captured Oct 8, 2026

Our customer support operations have become more streamlined with improved bot management, smoother handovers to agents with full context, and centralized two-way communication within a single platform.

Nathalie Maalouf, Head of Customer Experience, Azadea. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: ~8–15XCheckedPrinted word for word on the page, near the name of Azadea.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Azadea.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Azadea uses GupshupCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20X+“WhatsApp delivered an overall ROAS of 20X+ across campaigns”Homecentre uses Gupshup. Another customer of Gupshup3.78%“3.78% reduction in support costs”Dot & Key uses Gupshup. Another customer of Gupshup3XIncrease in conversion rate with WhatsApp orderingSchneider Electric uses Gupshup. Another customer of Gupshup