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How Homecentre uses Gupshup

20X+

“WhatsApp delivered an overall ROAS of 20X+ across campaigns”

As published on gupshup.ai, March 2026. Captured by usedby on Oct 8, 2026.

What happened

Homecentre uses WhatsApp through Gupshup as a CRM channel to send segmented and personalized campaigns to customers, including churned users unreachable by push notifications. It attributes conversions by tracking messages sent, read and followed by a transaction.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Homecentre, not ours.

  • 55–60%“with 55–60% of delivered messages being read”
  • 27–30X“Active segments returned 27–30X”
  • 14–15X“potential churn segments a strong 14–15X”
  • ~35X“the Saudi National Day campaign peaked at ~35X”

WhatsApp delivered an overall ROAS of 20X+ across campaigns more than double the 7–8X average Homecentre sees from paid acquisition channels like Google, Meta, TikTok, and Snapchat.

From the page. gupshup.ai, captured Oct 8, 2026

WhatsApp has fundamentally changed how we think about CRM reach and performance measurement.

Akash Saxena, Head of Digital Marketing, Homecentre (Landmark Group), Homecentre. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 20X+CheckedPrinted word for word on the page, near the name of Homecentre.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Homecentre.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Homecentre uses GupshupCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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