How Rajasthan Royals uses Gupshup
50%
“The platform generated 50% of all merchandise orders over one season”
As published on gupshup.ai, March 2023. Captured by usedby on Oct 8, 2026.
What happened
Rajasthan Royals uses a Gupshup-built WhatsApp virtual assistant to engage fans with content, games, quizzes, community chat and loyalty rewards. Fans also browse a merchandise catalog and receive payment links to buy official merchandise on the team's website.
Summary written by usedby from the source page, in English. The figures are those of Gupshup and Rajasthan Royals, not ours.
- four-fold“WhatsApp-attributable sales increasing four-fold within just 2.5 months”
- 2x“The streamlined commerce integration achieved a 2x order-to-visit ratio”
- 60%“capturing 60% of first-party customer data within five months”
The platform generated 50% of all merchandise orders over one season, with WhatsApp-attributable sales increasing four-fold within just 2.5 months.
Fans are excited by the interactive experiences we can offer in WhatsApp, driving a threefold increase in engagement compared to text messages and a sevenfold increase over email.
What the story claims, and what we checked
We compared the story with its live page on Oct 8, 2026.
- The figure: 50%CheckedPrinted word for word on the page, near the name of Rajasthan Royals.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Rajasthan Royals.
- The publication dateCheckedRead from the page’s own metadata, never guessed.
- Rajasthan Royals uses GupshupCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
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