85%
“85% of campaign engagement is handled by a Virtual Advisor”
As published on gupshup.ai, March 2023. Captured by usedby on Oct 8, 2026.
What happened
AkzoNobel uses Gupshup's Virtual Advisor to run its Dulux Promise loyalty campaign, handling product replacement requests by registering claims, validating them and issuing e-vouchers across WhatsApp, Facebook Messenger, Zalo and its website.
Summary written by usedby from the source page, in English. The figures are those of Gupshup and AkzoNobel, not ours.
- 4+ minutes“With Gupshup's Al-enabled intelligent Virtual Advisor, we were able to increase the interaction time to 4+ minutes”
- 100%“While 100% of the customer claims as part of the Dulux Promise campaign were handled by Gupshup's Virtual Advisor”
While 100% of the customer claims as part of the Dulux Promise campaign were handled by Gupshup's Virtual Advisor, 85% of the total engagements were exclusively handled by the Virtual Advisor, with no human agent involvement, leading to a reallocation of human agents to higher-value tasks.
Through Gupshup, we were able to see data and insights which we would have never seen otherwise.
What the story claims, and what we checked
We compared the story with its live page on Oct 8, 2026.
- The figure: 85%CheckedPrinted word for word on the page, near the name of AkzoNobel.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of AkzoNobel.
- The publication dateCheckedRead from the page’s own metadata, never guessed.
- AkzoNobel uses GupshupCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
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