17
AI tools in use at Netflix
Netflix uses 17 AI tools: Descript, invideo, and VEED (Video Generation & Editing), Resemble and Murf (Voice Generation & Audio), Photoroom and Qloo (Marketing), Comet Opik (LLM Ops & Frameworks), and 9 other tools. 4 are confirmed by a published story, quote or press release; 13 are listed on the vendor's own pages.Latest check Oct 8, 2026: 15 of 17 tools checked, from 26 public sources.
- Industry
- Streaming & Content
- Website
- netflix.com
- AI tools in use
- 17Median for the 37 Streaming & Content companies on usedby: 2
- Latest check
- October 8, 202615 of 17 tools checked so far
Every AI tool at Netflix
17 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 Comet Opik | LLM Ops & Frameworks | — | comet.com | |
 incident.io | IT Service Management | — | incident.io | |
 LanceDB | Vector Databases | — | lancedb.com | |
 Resemble | Voice Generation & Audio | — | resemble.ai | |
 Airtable | Project & Workspace Mgmt | — | airtable.com | |
 Descript | Video Generation & Editing | — | descript.com | |
 Figma | Design & UI/UX | On or before Oct 2024 | figma.com | |
 Gupshup | Chatbots & Live Chat | — | gupshup.ai | |
 HyperWrite | General Writing Assistants | — | hyperwriteai.com | |
 Ideogram | Image Generation & Editing | — | ideogram.ai | |
 invideo | Video Generation & Editing | — | invideo.io | |
 Jotform | No-Code & Internal Tools | — | jotform.com | |
 Murf | Voice Generation & Audio | — | murf.ai | |
 Photoroom | Marketing | — | photoroom.com | |
 Qloo | Marketing | — | qloo.com | |
 Superhuman | Operations | — | superhuman.com | |
 VEED | Video Generation & Editing | — | veed.io |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Netflix's own words
Published results, each linked to its dated source. We quote, we do not score.
It's this kind of brain trust. The expertise that incident.io provides, the product focus, understanding our perspective, but also bringing your ownEngineering teams have better communications with their stakeholders during an incidentNetflix compared to other Streaming & Content companies
Netflix uses 17 AI tools. The median among the 37 Streaming & Content companies on usedby is 2. 35 of its 36 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
37 Streaming & Content companies on usedby, by number of AI tools
- 16 companies with 1 tool
- 4 companies with 2 tools
- 5 companies with 3 tools
- 2 companies with 4 tools
- 6 companies with 5 tools
- 0 companies with 6 tools
- 0 companies with 7 tools
- 4 companies with 8 tools or more
What its peers use that Netflix does not
Questions about AI at Netflix
What AI tools does Netflix use?
Netflix uses 17 AI tools: Comet Opik, incident.io, LanceDB, Resemble, Airtable, Descript, Figma, Gupshup, HyperWrite, Ideogram, invideo, Jotform, Murf, Photoroom, Qloo, Superhuman, and VEED. 4 are confirmed by a published story, quote or press release, and 13 are listed on the vendor's own pages.
Does Netflix use Qloo?
Yes. Qloo lists Netflix on its own pages (captured Oct 2, 2026). Qloo is the most used AI tool among the 37 Streaming & Content companies on usedby: 5 of them use it. See who uses Qloo.
How does Netflix compare to other Streaming & Content companies?
Netflix uses 17 AI tools. The median among the 37 Streaming & Content companies on usedby is 2, and 35 of its 36 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools Netflix uses?
Each tool is linked to a public page that names Netflix: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Netflix, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.