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AI tools used in Media & Entertainment: 348 companies, with public proof

The AI tools that the 348 Media & Entertainment companies on usedby use, ranked by the companies with a confirmed or observed proof. Each line links to the public page behind it.

Last updated October 9, 2026

348

companies with a public AI tool

usedby lists 348 Media & Entertainment companies with at least one public AI tool. OpusClip is the most used: 17 of them (5%). Then come Movable Ink (16) and Jotform (13). They use 1.8 AI tools on average. Meta (22 AI tools) and Spotify (21 AI tools) use the most.Latest check Oct 9, 2026: 569 of 634 public lines checked. Shares are of the 348 companies on usedby, not of the whole industry: we list a company when a public page shows its AI tools.

Top AI tools in Media & Entertainment

Ranked by the 348 Media & Entertainment companies on usedby with a confirmed or observed proof. Job-post signals are counted apart, never ranked.

OpusClip5% (17)
Movable Ink5% (16)
Jotform4% (13)
ElevenLabs3% (12)
Optimove3% (12)

OpusClip is the most used AI tool among the 348 Media & Entertainment companies on usedby: 17 of them (5%) use it. Movable Ink follows with 16 (5%).

AI in Media & Entertainment, on usedby

Media & Entertainment brings together more than 300 companies tracked on usedby with a public proof of AI tool use, spread across Media & Publishing (more than 100), Sports & Fitness (more than 70), Gaming & Esports (more than 60) and Streaming & Content (more than 50). Meta, Disney, TikTok, Spotify, Netflix, Reddit, Sony and The New York Times are among the names listed.

Engineering & Data is the largest tool family here, with Jotform, Retool and Monte Carlo. Operations & Workflow groups Notion, FloQast and Airtable, Marketing & Content covers Movable Ink, Optimove and Appier, Support & CX includes Dialpad, Intercom and Decagon, and Creative & Design brings in OpusClip, Descript and Runway. Across all families, OpusClip, Movable Ink, Jotform, ElevenLabs, Optimove and Retool are among the most used tools. For coding, Cursor, Replit and Tessl come up, while the sales tools seen most often are HubSpot, Apollo and ZoomInfo.

Where AI lands

Each family of AI tools, by the Media & Entertainment companies on usedby that use one, with the tools they use most.

  1. Engineering & Data109 companies, 31%
  2. Operations & Workflow87 companies, 25%
  3. Marketing & Content69 companies, 20%
  4. Support & CX64 companies, 18%
  5. Creative & Design57 companies, 16%
  6. Meeting & Voice43 companies, 12%
  7. Legal & HR39 companies, 11%
  8. Sales & Growth23 companies, 7%

In their own words

Verbatim quotes from Media & Entertainment companies, each linked to the page it comes from.

A data-driven playbook is the biggest difference between the average and the highest performing company.
Christine Trodella, Head of B2B Sales, Reality Labs, Meta
Meta · on ZoomInfo · Source
We actually operated in a single Slack channel
Hank Jacobs, Staff Site Reliability Engineer
Netflix · on incident.io · Source
If we're going to move to the level of AI fluency that we want, then Sana is the key.
Hedvig Mossvall, Associate Director of Learning and Development
Spotify · on Sana · Source
Zilliz supports high-scale search experiences where latency and reliability are critical.
Chris Fournie, The Staff Software Engineer
Reddit · on Zilliz · Source
We're up and running in three weeks. I don't think I've ever been able to integrate something quicker and faster than that.
Sharon Milz, CIO, TIME
Time · on Glean · Source

Well-known Media & Entertainment companies on usedby

Each with the AI tools a public page shows it uses.

  • Meta

    Movable Ink, Jotform, ElevenLabs, Ivo and 18 more

  • Disney

    ElevenLabs and Sonar

  • TikTok

    Zilliz and Surfer

  • Spotify

    Descript, Wondercraft, Figma, Miro and 17 more

  • Netflix

    Jotform, Descript, Qloo, Airtable and 13 more

  • Reddit

    Notion, HubSpot, Ironclad, Cursor and 10 more

  • Sony

    Listen, AWS Bedrock, Krisp, Anyword and 2 more

  • The New York Times

    Monte Carlo, Descript, Ironclad, Figma and 2 more

  • Time

    ElevenLabs, Notion, Airtable, Glean and 1 more

  • Warner Bros

    Movable Ink, Monte Carlo, Labelbox, D-ID and 1 more

  • NBA

    Movable Ink, Netomi, ServiceNow, and Abacus.AI

  • Nbcuniversal

    Listen, VEED, and Otter

Who uses what

AI tools per area at the 8 Media & Entertainment companies with the most tools on usedby. Areas are tool categories: too few lines name the team.

AI tools per area at the Media & Entertainment companies with the most tools
CompanyEngineering & DataOperations & WorkflowMarketing & ContentSupport & CXCreative & DesignMeeting & VoiceLegal & HR
MetaCerebras, E2B, Zilliz, Hugging Face, Labelbox, Weights & Biases, Modal, Jotform, Groq, and Scale AIZapier and n8nMovable Ink, DeepL, and HyperWrite0invideo, VEED, and FluxElevenLabs and TanaIvo
SpotifyHightouch, Snyk, GitHub Copilot, LiveKit, Arize AI, Vespa, and ChatGPTClickUp, Shortwave, Reclaim, Omnea, and MiroHyperWrite0Descript and FigmaStilla and WondercraftGloat, Sana, and Textio
NetflixComet Opik, LanceDB, and JotformAirtable, incident.io, and SuperhumanQloo and HyperWriteGupshupinvideo, Descript, Figma, VEED, Ideogram, and PhotoroomMurf and Resemble AI0
RedditArize AI, Hex, Cursor, and ZillizGlean, Workato, and NotionAdCreative.ai0D-ID0Ivo, Gem, Ironclad, and Juicebox
QuoraTogether AI, Modal, Cerebras, Cartesia, Fireworks AI, Momentic, fal, and ClaudeRamp0Dialpad00Juicebox, Ironclad, and Ivo
PinterestLabelbox, Weights & Biases, Mixpanel, Retool, and AWS BedrockWriter, Glean, and Notion0Ada0SupernormalIvo and Beamery
Riot GamesAnyscale, Databricks, and GroqGuru, Omnea, Globality, Workato, and Airtable0Decagon and Moveworks00Metaview
The New York TimesMonte Carlo, Cursor, and ClaudeAirtable, Coda, and Glean00Figma and Descript0Ironclad and SeekOut

Scroll sideways for more areas.

Meta has AI tools in 6 of these 7 areas. Engineering & Data holds the most tools at these companies: 43 in total.

Newest changes

New tools across the 348 Media & Entertainment companies on usedby, last 90 days.

Aug 7 – Sep 7Raving Patients podcastStartedJotform
Aug 7 – Sep 7College Football PlayoffStartedJotform
Jul 7 – Sep 5TrackmanStartedFigma

348 Media & Entertainment companies on usedby

Each company links to its AI stack and the proof behind each tool.

Showing 30 of 348.

Questions about AI in Media & Entertainment

What AI tools do Media & Entertainment companies use?

OpusClip comes first: 17 of the 348 Media & Entertainment companies on usedby use it, with a confirmed or observed proof (5%). Movable Ink (16), Jotform (13), ElevenLabs (12), and Optimove (12) come next. See who uses OpusClip.

How many Media & Entertainment companies use AI tools?

usedby lists 348 Media & Entertainment companies with at least one public AI tool. This counts the companies usedby tracks, not the whole industry.

What AI coding tools do Media & Entertainment companies use?

On usedby: Cursor (5), Replit (2), and Tessl (2), counted among the 348 Media & Entertainment companies with a confirmed or observed proof of the tool.

What AI customer support tools do Media & Entertainment companies use?

On usedby: Dialpad (7), Intercom (7), and Decagon (5), counted among the 348 Media & Entertainment companies with a confirmed or observed proof of the tool.

What AI sales tools do Media & Entertainment companies use?

On usedby: HubSpot (7), Apollo (4), and ZoomInfo (4), counted among the 348 Media & Entertainment companies with a confirmed or observed proof of the tool.

How does usedby count AI use in Media & Entertainment?

Each line comes from a public page that names the company: a vendor's customer page, a published case study, a press release or a job post, most saved with a dated capture and checked again on each run. usedby lists a company because such a page exists, so the shares on this page describe the Media & Entertainment companies on usedby, not the whole industry.