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Personalization & advertising tools used by Media & Entertainment companies

Each line links its public proof and the date usedby last checked it.

73

Media & Entertainment companies use Personalization & advertising tools

50 confirmed 23 observed

The most used: Optimove (28), Movable Ink (19), and Appier (7).Data as of Oct 24, 2026

Ranking

Tools ranked by the Media & Entertainment companies that use them. Ties go to the stronger proof.

Largest and best-proven users

Two labelled views of the same companies. Neither is a score.

Largest companies

By employee range. Size known for 24 of 73.

  • MetaConfirmed10,001+ employeesChecked Oct 24, 2026
  • EntainConfirmed10,001+ employeesChecked Oct 21, 2026
  • Warner Bros DiscoveryObserved10,001+ employeesChecked Oct 24, 2026

Strongest proof

Confirmed or declared: 50 of 73. This view filters what you read, never what is counted.

  • CNNConfirmedChecked Oct 24, 2026
  • NewsweekConfirmedChecked Oct 24, 2026
  • SlazengerConfirmedChecked Oct 24, 2026

Who uses each tool

Strongest proof first. A job post is a signal, the weakest proof.

  1. 1Optimove28 companies · Checked Oct 21, 202628
    24 confirmed 4 observed

    Optimove profile

    Show 18 more companies
  2. 2Movable Ink19 companies · Checked Oct 24, 202619
    18 confirmed 1 observed

    Movable Ink profile

    Show 9 more companies
  3. 3Appier7 companies · Checked Oct 19, 20267
    1 confirmed 6 observed

    Appier profile

  4. 4Qloo6 companies · Checked Oct 17, 20266
    0 confirmed 6 observed

    Qloo profile

  5. 5Smartly5 companies · Checked Oct 24, 20265
    3 confirmed 2 observed

    Smartly profile

  6. 6Insider One3 companies · Checked Oct 24, 20263
    3 confirmed 0 observed

    Insider One profile

  7. 7Bloomreach2 companies · Checked Oct 24, 20262
    1 confirmed 1 observed

    Bloomreach profile

  8. 8AdCreative.ai2 companies · Checked Oct 13, 20262
    0 confirmed 2 observed

    AdCreative.ai profile

  9. 9Invoca1 company · Checked Oct 24, 20261
    0 confirmed 1 observed

    Invoca profile

How usedby counts

50 confirmed 23 observed

A company counts once per tool, at its strongest proof: confirmed (a case study, a named testimonial, a press release or the company's own account), declared (the company told usedby), observed (a vendor logo wall or customers page) or signal (a job post). Counts cover the companies on usedby, never the whole market.

No software vendor had to be left out.

Data as of October 24, 2026.

Questions

Which Personalization & advertising tools do Media & Entertainment companies use most?

Optimove leads: 28 of the 73 Media & Entertainment companies on usedby that use Personalization & advertising tools use it. Next: Movable Ink (19), Appier (7), Qloo (6), and Smartly (5). See Optimove.

How many Media & Entertainment companies use Personalization & advertising tools?

73 Media & Entertainment companies on usedby use at least one of 9 Personalization & advertising tools. It counts the companies usedby tracks.

What proof backs these lines?

Of the 73 companies, each counted at its strongest proof: 50 confirmed, 0 declared, 23 observed and 0 known from a job post.

How does usedby build this ranking?

usedby counts each Media & Entertainment company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it.

Personalization & advertising by industry within Media & Entertainment