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How Warner Bros uses Movable Ink

75%

“75% increase in efficiency, saving valuable production time”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Warner Brothers uses Movable Ink's personalisation engine to run personalised and gamified campaigns that engage users across its many brands. The aims are to reduce churn, diversify revenue opportunities and drive product activation.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Warner Bros, not ours.

  • 51%“51% increase in CTR with gamified campaigns”

Warner Brothers’ aim to stay relevant with customers boils down to three landmark goals: reducing churn, diversifying revenue opportunities, and product activation.

From the page. movableink.com, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 75%CheckedPrinted word for word on the page, near the name of Warner Bros.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Warner Bros.
  • Warner Bros uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink18%“At Home Stores Achieves 18% More Clicks with a Loyalty Email Upgrade”At Home uses Movable Ink. Another customer of Movable Ink