Skip to main content
usedby
Search tools, companies

How Whatnot uses Hex

4-8x

“Whatnot achieved a 4-8x increase in speed from idea to production with dbt and Hex”

As published on hex.tech, February 2026. Checked by usedby on Oct 15, 2026.

What happened

Whatnot uses Hex as the environment where analysts and data engineers do exploratory analysis, explore models and prepare forecasts, alongside dbt for modeling and documentation. Once a model is validated, the logic is pushed to dbt, so SQL is shared across analytics, machine learning and data engineering.

Summary written by usedby from the source page, in English. The figures are those of Hex and Whatnot, not ours.

  • 10x“10x decrease in maintenance costs”
  • 1 week“1 week for new analytics engineer hires to start shipping”
  • 20x“20x growth in sales last year alone”

Analysts and data engineers use Hex as an exploratory internal development environment. They explore models, prepare forecasts, and share findings with each other. Once they confirm the model is solid, they push the logic to dbt.

From the page. hex.tech

dbt and Hex make the data development environment so much easier to work with than any other combination of tools. Since it’s all native, we don’t need to wait for or build a custom adapter

Emmanuel Fuentes, Head of Machine Learning & Data Platforms, Whatnot. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: 4-8xCheckedPrinted word for word on the page, near the name of Whatnot.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Whatnot.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Whatnot uses HexCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

60%“Reduce domain launch time by 60%, from two and a half weeks down to five days”Chime uses Hex. Another customer of Hex300%“A 300% increase in user activation rates after crafting the definition of an active user built in Hex”Clay uses Hex. Another customer of Hex97%“97% reduction in QBR prep time — from two days to five minutes for a fully customized, data-rich deck”EliseAI uses Hex. Another customer of Hex