300%
“A 300% increase in user activation rates after crafting the definition of an active user built in Hex”
As published on hex.tech, July 2026. Checked by usedby on Oct 9, 2026.
What happened
Clay's data team uses Hex to define a company-wide user activation metric, model support staffing to rebalance coverage, and analyze growth experiments. Sales leaders also use Hex's agent and Threads to build pipeline pacing dashboards and answer ad hoc questions on Snowflake data.
Summary written by usedby from the source page, in English. The figures are those of Hex and Clay, not ours.
- 200%“A 200% increase in trial-to-paid conversion driven by rapid experimentation cycles analyzed in Hex”
- 80%“An 80% drop in P90 time-to-first reply after building a capacity model built in Hex”
- 91%“91% increase in speed to insights for sales metrics”
- 30 minutes“Ad hoc sales data questions answered in under 30 minutes by a sales leader, without a single request to the data team”
Hex became the growth team's home base for understanding what was actually driving Clay's engine and the results followed. The growth team grew their activation rates by 300% and increased the trial-to-conversion rate by 200%.
Clay's activation metric was born in Hex. I built it there, the growth team rallied around it, and it's still our north star today.
What the story claims, and what we checked
What we compared with the page.
- The figure: 300%CheckedPrinted word for word on the page, near the name of Clay.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Clay.
- The publication dateCheckedRead from the page’s own metadata, never guessed.
- Clay uses HexCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
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