AdCreative.ai vs Smartly: who uses which
Customers, public proof and the companies that use both.
On usedby, 26 companies use AdCreative.ai and 48 use Smartly. 1 company uses both, including Tripadvisor. Smartly leads among the Fashion & Apparel companies on usedby that use either tool.Latest check Oct 19, 2026: 61 of 74 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses AdCreative.ai, Smartly, or both
Every company with a public proof for at least one of the two tools.
25
use only AdCreative.ai
1
company uses both
47
use only Smartly
25 companies use only AdCreative.ai, 47 use only Smartly and 1 uses both, out of the 73 companies on usedby that use at least one of them.
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Smartly |
|---|---|
 Tripadvisor | On or before Oct 2026 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use AdCreative.ai, Smartly or both: a share of the companies on usedby, not of the market.
AdCreative.ai onlyBothSmartly only
More common with Smartly
- Fashion & Apparel7 of the 8 Fashion & Apparel companies on usedby that use either tool use Smartly.
- E-commerce & D2C6 of the 7 E-commerce & D2C companies on usedby that use either tool use Smartly.
- Logistics & Supply Chain4 of the 5 Logistics & Supply Chain companies on usedby that use either tool use Smartly.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
AdCreative.aiSmartlyWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Questions about AdCreative.ai and Smartly
Which is used more, AdCreative.ai or Smartly?
Smartly has more customers on usedby: 48 against 26 for AdCreative.ai.
Do companies use both AdCreative.ai and Smartly?
Yes. 1 company uses both on usedby, including Tripadvisor.
Who uses AdCreative.ai?
26 companies on usedby, each with the public page that shows it. See who uses AdCreative.ai.
Who uses Smartly?
48 companies on usedby, each with the public page that shows it. See who uses Smartly.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.