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Aviso vs Gong: who uses which

Customers, public proof and the companies that use both.

On usedby, 25 companies use Aviso and 40 use Gong. No company is listed with both yet. Aviso leads among the DevTools & Infrastructure companies on usedby that use either tool, Gong among the Marketing Tech companies.Latest check Oct 8, 2026: 53 of 65 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Aviso, Gong, or both

Every company with a public proof for at least one of the two tools.

25

use only Aviso

0

companies use both

40

use only Gong

25 companies use only Aviso, 40 use only Gong and 0 use both, out of the 65 companies on usedby that use at least one of them.

25customers
13 confirmed 12 observed

Where it lands

DevTools & Infrastructure5
Cybersecurity2
IT Services & System Integration2

Newest customers

No new customer since tracking started on October 8, 2026.

40customers
34 confirmed 6 observed

Where it lands

Marketing Tech9
HR & Recruiting8
Data & Analytics3

Newest customers

No new customer since tracking started on October 2, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Aviso and Gong.

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Aviso, Gong or both: a share of the companies on usedby, not of the market.

IndustryAviso onlyBothGong only
Marketing Tech9 companies on usedby
0%0%100%
HR & Recruiting8 companies on usedby
0%0%100%
DevTools & Infrastructure6 companies on usedby
83%0%17%

Aviso onlyBothGong only

More common with Aviso

  • DevTools & Infrastructure5 of the 6 DevTools & Infrastructure companies on usedby that use either tool use Aviso.

More common with Gong

  • Marketing Tech9 of the 9 Marketing Tech companies on usedby that use either tool use Gong.
  • HR & Recruiting8 of the 8 HR & Recruiting companies on usedby that use either tool use Gong.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

AvisoGong
Customersusedby, latest check Oct 8, 2026Aviso: 25 (13 confirmed, 12 observed)Gong: 40 (34 confirmed, 6 observed)
Top industryusedby, latest check Oct 8, 2026Aviso: DevTools & Infrastructure (5)Gong: Marketing Tech (9)
CategoryusedbyAviso: Revenue IntelligenceGong: Revenue Intelligence
SecurityAviso: SOC 2 Type IIaviso.com, checked Oct 8, 2026Gong: SOC 2 Type II, ISO 42001, ISO 27001gong.io, checked Oct 4, 2026
IntegrationsAviso: Vonage, Zulip, Zoom, Webex, Twilio, Slack, RingCentral, Microsoft Outlook, Microsoft Teams, Microsoft 365, Miro, SendGridaviso.com, checked Oct 8, 2026Not checked yet
WebsiteAviso: aviso.comGong: gong.io

What customers report

Results as the vendor or the customer published them, with the source and the date.

Aviso

$ 150M+ of total estimated revenue won annually

Honeywell

Vendor case study, aviso.com, captured Oct 8, 2026

Read the story

How RingCentral uses Aviso

RingCentral

Vendor case study, aviso.com, captured Oct 8, 2026

Read the story

Gong

No reviewed story for Gong yet.

Questions about Aviso and Gong

Which is used more, Aviso or Gong?

Gong has more customers on usedby: 40 against 25 for Aviso. Aviso leads among the DevTools & Infrastructure companies on usedby that use either tool, Gong among the Marketing Tech companies.

Do companies use both Aviso and Gong?

usedby has not found a company with a confirmed or observed line on both Aviso and Gong yet.

Who uses Aviso?

25 companies on usedby, each with the public page that shows it. See who uses Aviso.

Who uses Gong?

40 companies on usedby, each with the public page that shows it. See who uses Gong.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.