Fullstory vs Google Analytics: who uses which
Customers, public proof and the companies that use both.
On usedby, 38 companies use Fullstory and 7 use Google Analytics. 1 company uses both, including Crayon. Fullstory leads among the Fintech & Payments companies on usedby that use either tool.Latest check Nov 15, 2026: 45 of 45 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Fullstory, Google Analytics, or both
Every company with a public proof for at least one of the two tools.
37
listed for Fullstory only
1
company uses both
6
listed for Google Analytics only
On usedby, 37 companies are listed for Fullstory only, 6 are listed for Google Analytics only and 1 uses both, out of the 44 companies listed for at least one. An absent listing does not prove non-use.
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Fullstory | First public proof, Google Analytics |
|---|---|---|
 Crayon | On or before Nov 2026 | On or before Nov 2026 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Fullstory, Google Analytics or both: a share of the companies on usedby, not of the market.
Listed for Fullstory onlyBothListed for Google Analytics only
More common with Fullstory
- Fintech & Payments6 of the 6 Fintech & Payments companies on usedby that use either tool use Fullstory.
- Marketing Tech5 of the 5 Marketing Tech companies on usedby that use either tool use Fullstory, 1 of them alongside Google Analytics.
- Restaurants & Food Services4 of the 5 Restaurants & Food Services companies on usedby that use either tool use Fullstory.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Vendor facts checked: Fullstory, 0 of 4; Google Analytics, 0 of 4. Missing facts remain unverified, not absent features.
Fullstory
Google AnalyticsNo verified public evidence is available for pricing or trust facts yet. A missing value does not mean the vendor lacks the feature.
Questions about Fullstory and Google Analytics
Which is used more, Fullstory or Google Analytics?
Fullstory has more customers on usedby: 38 against 7 for Google Analytics.
Do companies use both Fullstory and Google Analytics?
Yes. 1 company uses both on usedby, including Crayon.
Who uses Fullstory?
38 companies on usedby, each with the public page that shows it. See who uses Fullstory.
Who uses Google Analytics?
7 companies on usedby, each with the public page that shows it. See who uses Google Analytics.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.