Best Fullstory alternatives
Digital experience analytics with behavioral context and AI agents for investigation.
Last updated November 13, 2026
Top Fullstory alternatives on usedby: Snowflake, Hex, and Monte Carlo. Fullstory has 35 public customers on usedby. 19 other tools of the same or a competing category, from other vendors, have public customers.Latest check Nov 13, 2026: 845 of 846 public lines checked. Every public proof counts as a customer, from case studies to job posts. The proof level stays visible: confirmed (a case study, a press release), observed (the vendor’s customer page), signal (a job post, the weakest proof).
Ranked by public customers
Tools of the same or a competing category, from another vendor. Open a row for its customers, sources and facts; shared customers never set the order.
1
SnowflakeCloud data platform for analytics and AI92customers92 customers: 3 confirmed, 27 observed, 46 job-post signals.
Customers include Figma, Notion, and Harvey.
2 companies are listed on both Snowflake and Fullstory.
Free trial or free plan available. Source
Source: snowflake.com, latest capture Nov 9, 2026.
2
HexAI data workspace with agentic notebooks, self-serve analytics and data apps built from prompts.91customers91 customers: 38 confirmed, 50 observed.
Customers include Reddit, Calendly, and Figma.
1 company is listed on both Hex and Fullstory.
Pricing: free plan and paid tiers. Source Free trial or free plan available. Source
Source: hex.tech, latest capture Nov 13, 2026.
Context Studio tells us exactly where to look before a bad answer persists. It's turned context maintenance from guesswork into a systematic process.
Connor Macdonald, Senior Data Scientist, Chime. Source 3
Monte CarloData and AI observability platform that monitors pipelines and AI agents to catch quality issues in production.69customers69 customers: 0 confirmed, 69 observed.
Customers include Disney, Mercedes Benz, and Toyota.
2 companies are listed on both Monte Carlo and Fullstory.
Source: montecarlo.ai, latest capture Nov 9, 2026.
Data trust is a human emotion, which isn’t always entirely rational. But, if you can give the analysts access to Monte Carlo where they can see the health of all the data objects they are using, you can sell them on the data’s quality.
Brian Pederson, JetBlue. Source 4
ThoughtSpotAgentic analytics platform that answers business questions in natural language from governed data63customers63 customers: 33 confirmed, 27 observed, 1 job-post signal.
Customers include HP, Roche, and Publicis Groupe.
No company is listed on both ThoughtSpot and Fullstory yet.
Free trial or free plan available. Source
Source: thoughtspot.com, latest capture Nov 11, 2026.
It was a real pain point. We were stuck in a loop of constantly updating reports.
Sibel Atasoy Wuersch, Data Lead, Frontify. Source 5
HightouchCustomer data and AI platform for marketers: composable CDP, reverse ETL and AI decisioning on the warehouse.60customers60 customers: 35 confirmed, 18 observed, 5 job-post signals.
Customers include Asana, Calendly, and Docusign.
1 company is listed on both Hightouch and Fullstory.
Free trial or free plan available. Source
Source: hightouch.com, latest capture Nov 11, 2026.
Within the first six weeks of using AI Decisioning, I feel like we’ve gathered more insights than we had in the prior 12 months. The richness of the data we’ve gotten from it has been phenomenal.
Aoife O’Driscoll, Lifecycle Marketing Lead at WHOOP, WHOOP. Source 6
DatabricksUnified analytics platform for data and AI57customers57 customers: 11 confirmed, 17 observed, 22 job-post signals.
Customers include Mastercard, OpenAI, and Adidas.
2 companies are listed on both Databricks and Fullstory.
Pricing: usage-based. Source Free trial or free plan available. Source
Source: databricks.com, latest capture Nov 11, 2026.
We truly use Databricks as the foundation for everything we do
Dennis Tally, Leads the firm's delivery of a modern data platform as part of its Chief Digital Office, KPMG. Source 7
Sigma56customers56 customers: 14 confirmed, 41 observed.
Customers include Blackstone, Doordash, and Workday.
1 company is listed on both Sigma and Fullstory.
Latest capture across its sources: Nov 13, 2026.
We can do it all ourselves in seconds. It's saved us hours of manual work per campaign.
Clarice Robenalt, Senior Analytics Engineer, Vanta. Source 8
MixpanelProduct analytics for data-driven teams45customers45 customers: 4 confirmed, 33 observed, 1 job-post signal.
Customers include Docusign, AB Tasty, and Olo.
1 company is listed on both Mixpanel and Fullstory.
Pricing: free plan and paid tiers. Source Free trial or free plan available. Source
Source: mixpanel.com, latest capture Nov 11, 2026.
The detailed insights that we are gathering from across hundreds of games allow us to understand, deliver, and improve the server transaction analysis for our customers.
Dr Leon Sucharov, Chief Technical Innovation Officer, Playtech, Playtech. Source 9
Amplitude43customers43 customers: 3 confirmed, 37 observed.
Customers include Coca-Cola FEMSA, Jersey Mike's, and Salt Bank.
No company is listed on both Amplitude and Fullstory yet.
Pricing: free plan and paid tiers. Source Free trial or free plan available. Source
Latest capture across its sources: Nov 12, 2026.
Our main KPI was acquisition, so it was important to fix the onboarding funnel. Amplitude data helped us identify the drop-off point so we could focus our experimentation around that.
Carmen Tale, Growth Strategy Analyst, Salt Bank. Source 10
Pendo42customers42 customers: 20 confirmed, 20 observed.
Customers include ADP, Nasdaq, and United Airlines.
No company is listed on both Pendo and Fullstory yet.
Free trial or free plan available. Source
Latest capture across its sources: Nov 13, 2026.
Without Pendo, I’m not really sure where we would be right now.
Shreya Venkatesan, Blackline. Source
More Data platforms & analytics tools on usedby
Same or competing category, from another vendor, after the ranking above: fewer public customers.
By leveraging CoWork and CoCo together, we've opened up access to insights at all levels — from the front lines all the way up to the executive suite.Fullstory and its top alternatives, side by side
Public customers at every proof level, and what each vendor states on its own pages. “Not checked yet” means usedby has no verified value; the vendor may publish it.
| Tool | Customers | Pricing | Free trial | Security |
|---|---|---|---|---|
| Fullstory | 35 | Not checked yet | Not checked yet | Not checked yet |
| Snowflake | 92 | Not checked yet | Yes Source | ISO 27001, ISO 42001, SOC 2 Type II and 1 more Source |
| Hex | 91 | free plan and paid tiers Source | Yes Source | SOC 2 Type II Source |
| Monte Carlo | 69 | Not checked yet | Not checked yet | SOC 2 Type II, ISO 27001, ISO 27017 and 1 more Source |
| ThoughtSpot | 63 | Not checked yet | Yes Source | SOC 2 (type not stated), ISO 27001 Source |
| Hightouch | 60 | Not checked yet | Yes Source | SOC 2 Type II, ISO 27001 Source |
Best Fullstory alternative by industry
In the industries where Fullstory has the most customers, the alternative with the most customers of its own there (at least three).
- Fintech & PaymentsSnowflake11 customersFullstory: 5
- Restaurants & Food ServicesThoughtSpot3 customersFullstory: 4
- E-commerce & D2CHex4 customersFullstory: 3
- Marketing TechSnowflake7 customersFullstory: 3
- Artificial Intelligence
PostHog11 customersFullstory: 2 - Banking & MortgagesThoughtSpot4 customersFullstory: 2
Often used with Fullstory
Tools of other categories that Fullstory customers also use. They do another job: they are not alternatives.
CursorAI coding assistants & agents4 shared customers
GleanEnterprise search & knowledge4 shared customers
Common RoomProspecting data & signals3 shared customers
ElevenLabsVoice & audio generation3 shared customers
GongRevenue & conversation intelligence3 shared customers
Movable InkPersonalization & advertising3 shared customers
Questions about Fullstory alternatives
What are the best Fullstory alternatives?
Ranked by their public customers on usedby: Snowflake (92 customers), Hex (91 customers), and Monte Carlo (69 customers). See who uses Snowflake.
Which Fullstory alternatives offer a free trial?
Snowflake, Hex, and ThoughtSpot offer a free trial or a free plan, according to their own pricing pages.
What is the best Fullstory alternative for Fintech & Payments companies?
Snowflake, with 11 customers in Fintech & Payments on usedby. Fullstory has 5 there. Fintech & Payments companies on usedby.
What is the best Fullstory alternative for Restaurants & Food Services companies?
ThoughtSpot, with 3 customers in Restaurants & Food Services on usedby. Fullstory has 4 there. Restaurants & Food Services companies on usedby.
Which tools are used with Fullstory?
Companies that use Fullstory also use Cursor (4 shared), Glean (4 shared), Common Room (3 shared), ElevenLabs (3 shared), Gong (3 shared), and Movable Ink (3 shared). These tools do another job: they are not alternatives.
How does usedby rank Fullstory alternatives?
Only tools of the same or a competing category, from another vendor, count. They are ranked by their public customers at every proof level, job posts included; a tie goes to the stronger proofs (more confirmed, then more observed). Each tool shows its mix: confirmed (a case study, a press release), observed (the vendor’s customer page), signal (a job post, the weakest proof). Shared customers are shown for information and never set the order. Tools of other categories that the same companies use are listed apart, as tools used with Fullstory. usedby does not publish departures, so no company is shown switching from Fullstory to another tool.