Fullstory vs Hightouch: who uses which
Customers, public proof and the companies that use both.
On usedby, 35 companies use Fullstory and 60 use Hightouch. 1 company uses both, including Grammarly. Fullstory leads among the Restaurants & Food Services companies on usedby that use either tool, Hightouch among the Fintech & Payments companies.Latest check Nov 13, 2026: 95 of 95 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Fullstory, Hightouch, or both
Every company with a public proof for at least one of the two tools.
34
listed for Fullstory only
1
company uses both
59
listed for Hightouch only
On usedby, 34 companies are listed for Fullstory only, 59 are listed for Hightouch only and 1 uses both, out of the 94 companies listed for at least one. An absent listing does not prove non-use.
Where it lands
Recently publicly listed customers
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Hightouch |
|---|---|
 Grammarly | On or before Oct 2024 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Fullstory, Hightouch or both: a share of the companies on usedby, not of the market.
Listed for Fullstory onlyBothListed for Hightouch only
More common with Fullstory
- Restaurants & Food Services4 of the 6 Restaurants & Food Services companies on usedby that use either tool use Fullstory.
More common with Hightouch
- Fintech & Payments7 of the 12 Fintech & Payments companies on usedby that use either tool use Hightouch.
- DevTools & Infrastructure5 of the 6 DevTools & Infrastructure companies on usedby that use either tool use Hightouch.
- Fashion & Apparel5 of the 6 Fashion & Apparel companies on usedby that use either tool use Hightouch.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Vendor facts checked: Fullstory, 0 of 5; Hightouch, 3 of 5. Missing facts remain unverified, not absent features.
FullstoryHightouchWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Fullstory
No reviewed story for Fullstory yet.
Hightouch
Estimated ROI from Match Booster 10–15×
Asana
Vendor case study, hightouch.com, captured Nov 11, 2026
How Salomon cut audience build time by 14x
Salomon
Vendor case study, hightouch.com, captured Nov 11, 2026
Evidence for your decision: Hightouch
Source observations. Check the required plan and conditions before choosing.
Documented tasks
RampEnrich and prioritize sales prospects
Ramp also uses Hightouch to enrich HubSpot and Outreach with relevant customer metadata, key events, product usage data, and other sales-related information.
ZeplinEnrich and prioritize sales prospects
Then, they used Hightouch to sync that model into Salesforce every hour and automatically create Leads that reach a certain threshold.
Choice criteria
Free trial or free plan: YesSourced observation
Plan: Unknown
For teams with limited use cases who want to get started with the free tier Reverse ETL Platform.
Usage limit: Up to 2 active syncsRecheck required
Plan: Basic Reverse ETL
Conditions: Product scope needs verification
Product: Hightouch Reverse ETL
Setup and limits: Basic Reverse ETL free tier only; no API quota or unlimited sync executions inferred.; Documented only; not_tested. No authenticated operation executed.
Basic Reverse ETL For teams with limited use cases who want to get started with the free tier Reverse ETL Platform. Get started Included Up to 2 active syncs Unlimited destination count Unlimited user seats
Questions about Fullstory and Hightouch
Which is used more, Fullstory or Hightouch?
Hightouch has more customers on usedby: 60 against 35 for Fullstory. Fullstory leads among the Restaurants & Food Services companies on usedby that use either tool, Hightouch among the Fintech & Payments companies.
Do companies use both Fullstory and Hightouch?
Yes. 1 company uses both on usedby, including Grammarly.
Who uses Fullstory?
35 companies on usedby, each with the public page that shows it. See who uses Fullstory.
Who uses Hightouch?
60 companies on usedby, each with the public page that shows it. See who uses Hightouch.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.