The use case: how Asana deploys Hightouch
Asana's technical marketing operations team uses Hightouch Match Booster to match business email addresses to the personal identifiers ad platforms hold. This lets them build suppression and lookalike audiences for paid media, and those audiences now refresh automatically instead of through manual spreadsheet uploads.
More reported results
Figures published in Hightouch’s case study. They are not independently measured by usedby.
LinkedIn match rates increased from 22% to 75%.
Match Booster closed that gap for Asana and returned an estimated 15× ROI.
DV360 went from 30% to 65%, TikTok ran past 85%, and Google Ads doubled.
In the customer’s words
I love Hightouch. I love using Match Booster. It's super easy to use. I found the cost very reasonable, especially for the B2B market. Knowing how complicated it can be to figure out the data challenges, it was really great to have this out-of-the-box solution.Other AI tools used by Asana
Other public relationships recorded on usedby.
Explore Asana’s AI stack
Other companies using Hightouch
Customers across industries, with public evidence.
AnacondaConfirmed
AutotraderConfirmed
Bol.comConfirmed
CalendlyConfirmed
Cars.comConfirmed
Chalhoub GroupConfirmedGo straight to the source
Based on Hightouch’s published case study. We check the public evidence; the results are reported by the vendor.
hightouch.com- Last checked
- Oct 7, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 57%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Asana.
- Asana uses HightouchChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Across every paid channel Asana ran on, match rates increased between 12% to 57%. LinkedIn match rates increased from 22% to 75%. Meta climbed from 21% into the 50–60% range. DV360 went from 30% to 65%, TikTok ran past 85%, and Google Ads doubled.