The use case: how Autotrader deploys Hightouch
Autotrader uses Hightouch to sync custom data models and audience segments built in BigQuery to Braze for lifecycle marketing. This lets the marketing team personalize campaigns based on session activity and build audiences without engineering requests.
In the customer’s words
We didn’t want to write our own integration code for every tool, we needed to send data. Hightouch eliminates this problem, and we don’t have to worry about constant API changes. Hightouch Audiences lets our marketing team take ownership.Other AI tools used by Autotrader
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Using Hightouch, Autotrader can sync custom data models and audience segments created in BigQuery directly to Braze in near real-time. The marketing team can then personalize additional lifecycle marketing campaigns across previously inaccessible touchpoints like push notifications, email, and SMS.