14x
“14x faster (days → minutes)”
As published on hightouch.com. Captured by usedby on Oct 7, 2026.
What happened
Salomon replaced its DMP with Snowflake as the single source of truth and Hightouch as the activation layer, so marketers can build their own audiences and push them to email and paid media platforms without waiting on the data team. Hightouch also distributes Snowflake-based ML model outputs across systems and powers a pilot of AI Decisioning for lifecycle email.
Summary written by usedby from the source page, in English. The figures are those of Hightouch and Salomon, not ours.
- +124%“Email click rate +124% — engagement more than doubled”
- +19.5%“Order completion rate +19.5% — nearly 1 in 5 more shoppers finished their purchase”
- +14.9%“Product page views +14.9% — more customers actively exploring products”
- 20 minutes“Activate paid media faster 20 minutes across all channels”
Where Salomon's email coordinator used to submit a request and wait, she now can build her own audiences — pulling from purchase history, behavioral data, demographics, and offline retail data simultaneously.
What I love most about Hightouch is how it respects our stack: no data duplication, everything stays in Snowflake, and we maintain a single source of truth while activating everywhere — from CRM to media platforms.
What the story claims, and what we checked
We compared the story with its live page on Oct 7, 2026.
- The figure: 14xCheckedPrinted word for word on the page, near the name of Salomon.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Salomon.
- Salomon uses HightouchCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
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