€50,000
“reallocated more than €50,000 that would otherwise have gone to outside production”
As published on runway.com, September 2026. Captured by usedby on Oct 5, 2026.
What happened
Bonjour's in-house creative team uses Runway to animate ad scripts in several visual styles, such as claymation and cartoon formats. The variants are then tested as paid social ads on Meta.
Summary written by usedby from the source page, in English. The figures are those of Runway and Bonjour, not ours.
- 500“upward of 500 video and image variations with Runway”
- 24 to 48 hours“a finished, animated batch comes together in 24 to 48 hours”
- four and five days“lands somewhere between four and five days”
Schuffenecker estimates the shift to generating creative in-house has reallocated more than €50,000 that would otherwise have gone to outside production, and that the team has produced upward of 500 video and image variations with Runway since adopting it.
It was impossible before AI. We didn't have that skill on the team, so we would have needed a freelancer, which would've cost way more and taken way longer. That's why AI helps us. We can test, learn and retry.
What the story claims, and what we checked
We compared the story with its live page on Oct 5, 2026.
- The figure: €50,000CheckedPrinted word for word on the page, near the name of Bonjour.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Bonjour.
- The publication dateCheckedRead from the page’s own metadata, never guessed.
- Bonjour uses RunwayCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
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