Fullstory vs Mixpanel: who uses which
Customers, public proof and the companies that use both.
On usedby, 35 companies use Fullstory and 45 use Mixpanel. 1 company uses both, including Sprout Social. Fullstory leads among the Fintech & Payments companies on usedby that use either tool, Mixpanel among the Artificial Intelligence companies.Latest check Nov 13, 2026: 80 of 80 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Fullstory, Mixpanel, or both
Every company with a public proof for at least one of the two tools.
34
listed for Fullstory only
1
company uses both
44
listed for Mixpanel only
On usedby, 34 companies are listed for Fullstory only, 44 are listed for Mixpanel only and 1 uses both, out of the 79 companies listed for at least one. An absent listing does not prove non-use.
Where it lands
Recently publicly listed customers
No new public customer listing since tracking started on October 6, 2026.
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Mixpanel |
|---|---|
 Sprout Social | On or before Oct 2026 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Fullstory, Mixpanel or both: a share of the companies on usedby, not of the market.
Listed for Fullstory onlyBothListed for Mixpanel only
More common with Fullstory
- Fintech & Payments5 of the 8 Fintech & Payments companies on usedby that use either tool use Fullstory.
- Restaurants & Food Services4 of the 6 Restaurants & Food Services companies on usedby that use either tool use Fullstory.
More common with Mixpanel
- Artificial Intelligence5 of the 7 Artificial Intelligence companies on usedby that use either tool use Mixpanel.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Vendor facts checked: Fullstory, 0 of 7; Mixpanel, 5 of 7. Missing facts remain unverified, not absent features.
FullstoryMixpanelWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Fullstory
No reviewed story for Fullstory yet.
Mixpanel
Increased conversion by 7.8% through A/B experimentation results
Olo
Vendor case study, mixpanel.com, captured Oct 16, 2026
DocuSign increased free account creation by 15%.
Docusign
Vendor case study, mixpanel.com, captured Oct 16, 2026
Questions about Fullstory and Mixpanel
Which is used more, Fullstory or Mixpanel?
Mixpanel has more customers on usedby: 45 against 35 for Fullstory. Fullstory leads among the Fintech & Payments companies on usedby that use either tool, Mixpanel among the Artificial Intelligence companies.
Do companies use both Fullstory and Mixpanel?
Yes. 1 company uses both on usedby, including Sprout Social.
Who uses Fullstory?
35 companies on usedby, each with the public page that shows it. See who uses Fullstory.
Who uses Mixpanel?
45 companies on usedby, each with the public page that shows it. See who uses Mixpanel.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.