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Gemini vs Perplexity: who uses which

Customers, public proof and the companies that use both.

On usedby, 77 companies use Gemini and 26 use Perplexity. 3 companies use both, including Samsung, Motorola, and ElevenLabs. Gemini leads among the Artificial Intelligence companies on usedby that use either tool, Perplexity among the Fintech & Payments companies.Latest check Oct 19, 2026: 99 of 103 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.

Who uses Gemini, Perplexity, or both

Every company with a public proof for at least one of the two tools.

74

use only Gemini

3

companies use both

23

use only Perplexity

74 companies use only Gemini, 23 use only Perplexity and 3 use both, out of the 100 companies on usedby that use at least one of them.

77customers
75 confirmed 0 observed 2 signals

Where it lands

Artificial Intelligence13
Data & Analytics6
DevTools & Infrastructure5

Perplexity

Open Perplexity
26customers
12 confirmed 14 observed

Where it lands

Fintech & Payments5
Investment & VC4
Data & Analytics3

Who uses both

Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.

Companies that use both Gemini and Perplexity
CompanyFirst public proof, GeminiFirst public proof, Perplexity
SamsungOn or before Oct 2026—
MotorolaOn or before Oct 2026—
ElevenLabsOn or before Oct 2026On or before Sep 2026

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Gemini, Perplexity or both: a share of the companies on usedby, not of the market.

IndustryGemini onlyBothPerplexity only
Artificial Intelligence14 companies on usedby
86%7%7%
Data & Analytics9 companies on usedby
67%0%33%
Fintech & Payments7 companies on usedby
29%0%71%
Legal & Compliance7 companies on usedby
71%0%29%
DevTools & Infrastructure6 companies on usedby
83%0%17%

Gemini onlyBothPerplexity only

More common with Gemini

  • Artificial Intelligence13 of the 14 Artificial Intelligence companies on usedby that use either tool use Gemini, 1 of them alongside Perplexity.
  • Data & Analytics6 of the 9 Data & Analytics companies on usedby that use either tool use Gemini.
  • Legal & Compliance5 of the 7 Legal & Compliance companies on usedby that use either tool use Gemini.

More common with Perplexity

  • Fintech & Payments5 of the 7 Fintech & Payments companies on usedby that use either tool use Perplexity.

Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

GeminiPerplexity
Customersusedby, latest check Oct 19, 2026Gemini: 77 (75 confirmed, 0 observed, 2 job-post signals)Perplexity: 26 (12 confirmed, 14 observed)
CategoryusedbyGemini: AI assistantsPerplexity: AI search & research
WebsiteGemini: gemini.google.comPerplexity: perplexity.ai

Pricing, security and data residency are not checked yet. usedby adds them from each vendor's public pages, with the date of the check.

What customers report

Results as the vendor or the customer published them, with the source and the date.

Gemini

No reviewed story for Gemini yet.

Perplexity

now have a 100% adoption rate of Perplexity

IVP

Vendor case study, perplexity.ai, captured Oct 12, 2026

Read the story

Cut 50% or more from manual research, document processing, and repetitive spreadsheet tasks

Bessemer Venture Partners

Vendor case study, perplexity.ai, captured Oct 12, 2026

Read the story

Questions about Gemini and Perplexity

Which is used more, Gemini or Perplexity?

Gemini has more customers on usedby: 77 against 26 for Perplexity. Gemini leads among the Artificial Intelligence companies on usedby that use either tool, Perplexity among the Fintech & Payments companies.

Do companies use both Gemini and Perplexity?

Yes. 3 companies use both on usedby, including Samsung, Motorola, and ElevenLabs.

Who uses Gemini?

77 companies on usedby, each with the public page that shows it. See who uses Gemini.

Who uses Perplexity?

26 companies on usedby, each with the public page that shows it. See who uses Perplexity.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.