HeyGen vs Runway: who uses which
Customers, public proof and the companies that use both.
On usedby, 51 companies use HeyGen and 34 use Runway. 3 companies use both, including Publicis Groupe, Havas, and Miro. HeyGen leads among the Agency & Studio companies on usedby that use either tool, Runway among the Schools & Universities companies.Latest check Oct 5, 2026: 51 of 85 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses HeyGen, Runway, or both
Every company with a public proof for at least one of the two tools.
48
use only HeyGen
3
companies use both
31
use only Runway
48 companies use only HeyGen, 31 use only Runway and 3 use both, out of the 82 companies on usedby that use at least one of them.
Where it lands
Newest customers
We have not started tracking changes for HeyGen yet.
Where it lands
Newest customers
No new customer since tracking started on October 2, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company |
|---|
 Publicis Groupe |
 Havas |
 Miro |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use HeyGen, Runway or both: a share of the companies on usedby, not of the market.
HeyGen onlyBothRunway only
More common with HeyGen
- Agency & Studio4 of the 5 Agency & Studio companies on usedby that use either tool use HeyGen, 2 of them alongside Runway.
More common with Runway
- Schools & Universities6 of the 8 Schools & Universities companies on usedby that use either tool use Runway.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
HeyGenRunwayWhat customers report
Results as the vendor or the customer published them, with the source and the date.
HeyGen
60–70% of client videos are powered by HeyGen
Nick Krem
Vendor case study, heygen.com, captured Oct 5, 2026
Shalev grew Yang Mun to over 2.5 million Instagram followers
Yang Mun
Vendor case study, heygen.com, captured Oct 2, 2026
Runway
reallocated more than €50,000 that would otherwise have gone to outside production
Bonjour
Vendor case study, runway.com, published Sep 28, 2026
How Paramount uses Runway
Paramount
Vendor case study, runway.com, published Aug 3, 2026
Questions about HeyGen and Runway
Which is used more, HeyGen or Runway?
HeyGen has more customers on usedby: 51 against 34 for Runway. HeyGen leads among the Agency & Studio companies on usedby that use either tool, Runway among the Schools & Universities companies.
Do companies use both HeyGen and Runway?
Yes. 3 companies use both on usedby, including Publicis Groupe, Havas, and Miro.
Who uses HeyGen?
51 companies on usedby, each with the public page that shows it. See who uses HeyGen.
Who uses Runway?
34 companies on usedby, each with the public page that shows it. See who uses Runway.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.