Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 50 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns

Choose Runway if...
- You're in Schools & Universities (27% of users are)
- You want to try before buying (free trial available)
- Video content is a priority
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data

HeyGen by Industry
Agency & Studio14%
Sales Tech & CRM11%
Manufacturing11%
IT Services & System Integration7%
DevTools & Infrastructure7%

Runway by Industry
Runway is popular in Schools & Universities with 27% adoption
Schools & Universities27%
Streaming & Content14%
Fashion & Apparel14%
Agency & Studio9%
Sales Tech & CRM5%


3 Companies Use Both
These enterprises have integrated both tools into their stack
HeyGen vs Runway: Your Questions Answered
HeyGen has higher enterprise adoption with 28 companies using it, compared to 22 for Runway. This suggests stronger market validation for HeyGen.
Yes, 3 companies in our database use both HeyGen and Runway in their tech stack. This includes Havas, Intercom, Publicis Groupe. Using both tools together is a validated enterprise strategy.
HeyGen is particularly strong in Agency & Studio (14% of adopters), while Runway dominates in Schools & Universities (27%). Choose based on your industry's prevailing stack.
For startups, consider: HeyGen offers freemium pricing, while Runway uses freemium pricing with a free trial available. Both are validated by enterprise use, ensuring scalability as you grow.
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