HeyGen vs Synthesia: who uses which
Customers, public proof and the companies that use both.
On usedby, 51 companies use HeyGen and 51 use Synthesia. 1 company uses both, including Bosch. HeyGen leads among the Agency & Studio companies on usedby that use either tool, Synthesia among the IT Services & System Integration companies.Latest check Oct 5, 2026: 50 of 102 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses HeyGen, Synthesia, or both
Every company with a public proof for at least one of the two tools.
50
use only HeyGen
1
company uses both
50
use only Synthesia
50 companies use only HeyGen, 50 use only Synthesia and 1 uses both, out of the 101 companies on usedby that use at least one of them.
Where it lands
Newest customers
We have not started tracking changes for HeyGen yet.
Where it lands
Newest customers
No new customer since tracking started on October 5, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company |
|---|
 Bosch |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use HeyGen, Synthesia or both: a share of the companies on usedby, not of the market.
HeyGen onlyBothSynthesia only
More common with HeyGen
- Agency & Studio4 of the 6 Agency & Studio companies on usedby that use either tool use HeyGen.
More common with Synthesia
- IT Services & System Integration4 of the 7 IT Services & System Integration companies on usedby that use either tool use Synthesia.
- Manufacturing5 of the 7 Manufacturing companies on usedby that use either tool use Synthesia, 1 of them alongside HeyGen.
- Consumer Goods5 of the 6 Consumer Goods companies on usedby that use either tool use Synthesia.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
HeyGenSynthesiaWhat customers report
Results as the vendor or the customer published them, with the source and the date.
HeyGen
60–70% of client videos are powered by HeyGen
Nick Krem
Vendor case study, heygen.com, captured Oct 5, 2026
Shalev grew Yang Mun to over 2.5 million Instagram followers
Yang Mun
Vendor case study, heygen.com, captured Oct 2, 2026
Synthesia
47 countries reached — scaled from a handful in under a year
Insight Global
Vendor case study, synthesia.io, published Sep 18, 2026
Hundreds of hours an internal survey found hundreds of hours saved a year.
Merck KGaA
Vendor case study, synthesia.io, published Aug 3, 2026
Questions about HeyGen and Synthesia
Which is used more, HeyGen or Synthesia?
HeyGen and Synthesia have the same number of customers on usedby: 51 each. HeyGen leads among the Agency & Studio companies on usedby that use either tool, Synthesia among the IT Services & System Integration companies.
Do companies use both HeyGen and Synthesia?
Yes. 1 company uses both on usedby, including Bosch.
Who uses HeyGen?
51 companies on usedby, each with the public page that shows it. See who uses HeyGen.
Who uses Synthesia?
51 companies on usedby, each with the public page that shows it. See who uses Synthesia.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.