Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 40 verified enterprise adoptions. More data being indexed continuously.
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Industry Adoption Patterns
See which industries prefer each tool based on real adoption data

Clay by Industry
Clay is popular in Marketing Tech with 25% adoption
Marketing Tech25%
Cybersecurity19%
DevTools & Infrastructure13%
Artificial Intelligence13%
Sales Tech & CRM6%

Attio by Industry
Attio is the go-to choice for DevTools & Infrastructure (42% of adopters)
DevTools & Infrastructure42%
Data & Analytics13%
Investment & VC8%
Sales Tech & CRM8%
Artificial Intelligence4%


2 Companies Use Both
These enterprises have integrated both tools into their stack
Clay vs Attio: Your Questions Answered
Attio leads in enterprise adoption with 24 companies, versus 16 for Clay. This indicates broader market acceptance for Attio.
Yes, 2 companies in our database use both Clay and Attio in their tech stack. This includes Notion, Intercom. Using both tools together is a validated enterprise strategy.
Clay is particularly strong in Marketing Tech (25% of adopters), while Attio dominates in DevTools & Infrastructure (42%). Choose based on your industry's prevailing stack.
For startups, consider: Clay offers freemium pricing, while Attio uses freemium pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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