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How Adani Digital Labs uses Pepper Content

31.47%

“an impressive 31.47% month-on-month growth and a 1.4x increase in traffic”

As published on pepper.inc. Checked by usedby on Oct 14, 2026.

What happened

Adani One, a travel super-app, worked with Pepper Content to build a large library of travel content, including flight pages, listicles and travelogues, written by a network of travel experts. The goal was to grow organic search traffic and educate travelers.

Summary written by usedby from the source page, in English. The figures are those of Pepper Content and Adani Digital Labs, not ours.

  • 1.4x“a 1.4x increase in traffic over a short span of 3 months”
  • 4.2 Million“Adani One has scaled to over 4.2 Million Visits a Month”
  • 100,000“organic traffic has risen from 0 to touching 100,000 organic visits a month”
  • 37,000“ranking on more than 37,000 keywords within the Top 50 search results”

Within a year of engaging with Pepper, Adani One has scaled to over 4.2 Million Visits a Month, and organic traffic has risen from 0 to touching 100,000 organic visits a month.

From the page. pepper.inc

From zero to 4.2 million monthly visits — powered by expert-written pages and an 800-strong travel SME network.

Nitin Sethi, Chief Digital Officer, Adani Digital Labs. Source, captured Oct 4, 2026

What the story claims, and what we checked

What we compared with the page.

  • The figure: 31.47%CheckedPrinted word for word on the page, near the name of Adani Digital Labs.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Adani Digital Labs.
  • Adani Digital Labs uses Pepper ContentCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

6X“Acceldata achieved 6X organic traffic growth by systematically owning high-intent commercial queries across SEO and AI-driven discovery.”Acceldata uses Pepper Content. Another customer of Pepper Content65% and 87%scroll depth range on most piecesAlgolia uses Pepper Content. Another customer of Pepper Content60 seats“Great Wolf moved Colombia into production with 60 seats.”Great Wolf Lodge uses Sanas. Same industry: Travel & Hospitality